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E-commerce Manager

2 months ago

Irving, United States GSM Outdoors Full time

Job Type

Full-time

Description

Job Purpose: As part of GSM's Digital Marketing team, the E-Commerce Manager will work closely with other marketing team members and various internal and external stakeholders to develop and implement best-practice marketing and merchandising strategies and tactics to drive direct to consumer traffic, improve site conversion, and increase revenue for a set of GSM brands and websites.

An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.

Summary of Essential Job Duties:

  • Build product content for e-commerce websites.
  • Set standards and best practices for product listings.
  • Identify and implement SEO best practices for product content.
  • Ensure that all in stock items are available for sale.
  • Develop product taxonomy best practices to ensure customers can easily shop our sites.
  • Suggest website enhancements to enhance product selling.
  • Optimize on site search performance.
  • Understand website product performance and inventory position by item.
  • Suggest product promotions to maximize product sell through.
  • Develop email marketing campaign calendars.
  • Build email campaigns to brand standards.
  • Conduct A/B testing for email subject lines and content.
  • Moderate site content including customer reviews on the BazaarVoice platform.
  • Assist in solving website related customer service or technical issues.
  • Track website related customer service issues and communicate them to the Customer Service team.
  • Log website technical issues and partner with developers to
  • Other duties as directed.
Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Project/Campaign Management
  • Strategic Thinking
  • Data and KPI Analysis
  • Email Marketing (Klaviyo preferred)
  • Google Analytics
  • Knowledge of HTML / CSS
  • Copywriting
  • Adobe Creative Suite
  • Microsoft Office 365 and related tools
  • Ability to multitask and meet deadlines while maintaining attention to detail.
  • Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset. ???
Required Education and Experience:
  • Bachelor's degree in Business, Marketing, Commerce, or related field or at least 2 years of relevant experience.
  • 2+ years of experience in a fast-paced e-commerce environment.