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Content Marketing Specialist

2 months ago

Elkhart, United States KEM KREST Full time

Job DetailsJob LocationMagnum Bldg 1 - Elkhart, INRemote TypeHybridDescriptionMission:The Content Marketing Specialist plays a pivotal role in driving demand for Kem Krest solutions. This role is responsible for strategizing, creating, editing, and optimizing content to engage and influence audiences. With a focus on buyer personas and content marketing best practices, the Content Marketing Specialist produces compelling content for collateral, presentations, case studies, articles, blogs, websites, emails, videos, and social media. This position is a critical role in our Sales organization. Reporting directly to the Senior Corporate Marketing Manager, this position works closely with other marketing team members and cross-functionally with sales and operations.Key Outcomes (KPI'S): Production: # of pieces completedEngagement: Views, downloads, shares in other shared services outcomesCore Competencies: Write emails, blogs, white papers, reports, website copy, social media posts, press releases, video scripts, and sales collateral to engage buyers, promote Kem Krest as a thought leader, and reinforce the Kem Krest value proposition.Stay current on content trends and buyer preferences to ensure content is relevant and appealing.Manage the entire content creation process, from ideation to publishing.Manage the content calendar, keeping projects organized and staying in front of project milestones and due dates. Proofread and edit content before publishing.Establish tracking and reporting to determine if content is meeting established goals and Key Performance Indicators (KPIs).Build relationships with market influencers and media contacts to increase brand awareness and visibility.Act as the brand voice authority.QualificationsStrengths to be Successful:Bachelor's degree in journalism, marketing, or communications preferred.A minimum of three years of experience creating content for B2B audiences.Strong understanding of marketing psychology and how to apply principles to content.Ability to communicate value propositions and technical information clearly and concisely.Experience across various content platforms such as email, social media, blogs, and digital media.Excellent written communication, verbal communication, and presentation skills.Strong time management skills with the ability to balance quality and attention to detail with speed to meet deadlines. Proficient in Microsoft Office Suite.About Kem Krest: Kem Krest is a certified minority-owned business (MBE) and leading provider of Total Program Management for our customers through Supply Chain Optimization, Chemical Packaging, End-to-End Fulfillment and Aftersales Solutions. We have over 45 years of experience working with Original Equipment Manufacturers (OEMs) in the Automotive, Agricultural, Power Sports, Heavy Duty, Retail and Defense industries. Kem Krest has 12 locations throughout the U.S. and Canada: Indiana (Elkhart, Bristol, Carmel); Michigan (Brighton, Fowlerville); Wisconsin (Pleasant Prairie); Arizona (Phoenix); Ontario (Oakville); and Alberta (Edmonton). Our Culture:At Kem Krest, we're inspired by hardworking people who want to impact our industry and community. Our team members are the key to our company's success and essential to our promise: "Customer Focused, Solutions Driven".Our workplace embraces fun and celebrates achievement. We invest in people. We employ those who share our passion/mission and work to enrich our business model. We understand that each member of the team is a representative of our organization. We foster an inclusive environment that allows for expression of ideas and creativity. We serve our communities and manage our organization through the principles of servant leadership. We maintain a "Customer First / Associate First" philosophy. Benefits:Competitive Pay Generous PTO (Paid Time Off) and Paid Holidays Profit Sharing Program Healthcare Insurance Coverage Plans Company Paid Life Insurance Tuition Assistance Matching 401k Program Company Parties, Events and focus on FUN