Sr. Marketing Automation Specialist, THV
2 weeks ago
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives,spanning all ages and geographies. As communities globally address the opportunities and challenges
ofcardiovascular
care, telling a compelling and authentic story is more crucial than ever. Beyond
raisingawareness,
our Marketing teams build lasting, trusted relationships with medical professionals andindustry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards groundbreaking work in transcatheter aortic heart valve replacement
(TAVR)pioneered
an innovative, life-changing solution for patients by offering heart valve replacement withoutthe need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partnerwith cardiologists and clinical teams to transform patient care with devices supported by
clinicalevidence.
Its our driving force to help patients live longer and healthier lives. Join us and be part of ourinspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.
As the Sr. Marketing Automation Specialist, you will play a crucial role within our team dedicated to enhancing
Edwards
Transcatheter
Heart
Valve
(
THV
)
marketing automation strategies. Your focus will involve driving demand generation, refining lead nurturing processes, implementing lead
management mechanisms, and managing automated communication initiatives. In addition, you will have the opportunity to own the setup, configuration, and management of marketing automation platforms to streamline marketing workflows and enhance marketing capabilities.
How you will make an impact:
Setup, and lead the execution of digital marketing campaigns/programs (e.g., marketing emails, landing pages, forms, lead lists and flows) and trigger, drip, and nurture campaigns with highest complexity
Provide complex insights into database optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases including proposing alternative solutions and recommendations for continuous improvement
Lead the optimization, automation and troubleshooting of the lead management process and ensure correct database segmentation
Create and manage integrations with CRM and marketing automation platforms to deliver enhanced marketing capabilities,
Evaluate new technologies and add-on applications to improve and optimize marketing team performance. Outline specific processes and reporting when new technologies are integrated.
Provide guidance to stakeholders (e.g. who and when to use platforms, tools, apps) utilizing digital marketing technology expertise to meet the business needs while applying best practices
Manage technical aspects (e.g., troubleshooting, governance) of key marketing systems including: Marketo, Tealium AudienceStream, and Dynamics 365/Salesforce
Other incidental duties
What we look for (Required):
Bachelor's Degree with 5 years of related work experience or
Master's Degree with 3 years of related work experience
Must be on-site at our Irvine, CA Headquarters
What else we look for (Preferred):
Solid understanding of marketing automation platforms, CRM engines, and other foundational digital marketing platforms.
Proven expertise in Marketo required
Solid understanding of lead intake management, data governance, and lead scoring model processes.
Experience and proficiency in marketing systems (e.g., Marketo, Salesforce, and Dynamics 365)
Experience with Customer Data Platforms a plus
Excellent problem-solving, organizational, analytical and critical thinking skills
Excellent written and verbal communication skills including negotiating and relationship management skills with ability to work closely/build relationships with cross-functional teams
Full knowledge and understanding of Edwards policies, procedures and guidelines relevant to digital marketing technology
Ability to proofread emails for clarity, grammar, and spelling to ensure message is conveyed clearly for optimal performance.
Ability to effectively multitask, juggling various projects and deadlines simultaneously with strong attention to detail and organization
Strict attention to detail
Proven expertise in MS Office Suite
Ability to interact professionally with all organizational levels
Ability to manage competing priorities in a fast paced environment
Ability to build productive internal/external working relationships
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For
California, the base pay range for this position is
$115,000 to $163,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Applications will be accepted while this position is posted on our Careers website.
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