Group Clinical Marketing Manager, Thv Marketing
3 weeks ago
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.
You'll make an impact by...
- Developing overarching training strategy and methodology for multiple programs including selecting and qualifying vendors, key project targeting and development management, delivery of core curricula, strategy to obtain KOL input and key clinical assessments, development of substantiation targets and oversee approval of materials
- Identifying engage independently, and influence KOLs to develop strategically aligned messages on EW programs
- Creating and manage all product and/or program related training documents and educational tools that also include complaint mitigation efforts from program planning to execution
- Developing the strategy for the effective launch, management and execution of existing and new programs, related trainings and projects intended to maximize product/procedural outcomes
- Developing and own tactics (e.g., virtual symposiums, digital content) for large scale programs that support the strategy and access new training methodologies as incorporated into product launches and ensuring best practices as appropriate
- Managing relationships with multiple vendors
- Measuring effectiveness of educational tools, resources and programs through post-meeting survey instruments, clinical field feedback and KOL review, develop plan to address concerns, and lead the implementation of solutions
- Maintaining awareness and alignment with existing guidelines and regional practices and ensure training content aligns. Develop regional field relationships and case experience to provide a conduit back to Edwards
- Ensuring global and regional product use is as intended and procedural outcomes are maximized, when developing product related training initiatives and ensure alignment in all regions.
- Other incidental duties
Travel 20 - 30%
**What you'll need (Require)**:
Bachelor's Degree with 10 years experience or,
Master's Degree with 8 years experience with clinical training
Ability to work onsite at our Irvine, CA Headquarters
**What else we look for (preferred)**:
- Proven successful organizational and project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Recognized as an expert in own area with specialized depth within the organization
- Expert understanding of related aspects of marketing concepts and principles
- Expert knowledge and understanding of policies, procedures, and guidelines relevant to strategic event planning
- Expert knowledge and understanding expertise in event management strategies: speaker management, content development, attendee/invite strategies
- Expert knowledge of regulatory and AdvaMed requirements
- Demonstrated ability to develop professional education relationships with teams in all regions and drive alignment in training and objectives in product use criteria
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast paced environment
- Must be able to work effectively across multiple areas with cross-functional team, international partners, marketing peers and leaders and managing needs and messaging to upper management
- Must be able influence and guide stakeholders
- Consult in project setting within specific marketing area
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to
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