Sr. Marketing Automation Specialist, THV

2 weeks ago

Irvine, United States Edwards Lifesciences Full time

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.

As the Sr. Marketing Automation Specialist, you will play a crucial role within our team dedicated to enhancing Edwards Transcatheter Heart Valve (THV) marketing automation strategies. Your focus will involve driving demand generation, refining lead nurturing processes, implementing lead management mechanisms, and managing automated communication initiatives. In addition, you will have the opportunity to own the setup, configuration, and management of marketing automation platforms to streamline marketing workflows and enhance marketing capabilities.

How you will make an impact:
•Setup, and lead the execution of digital marketing campaigns/programs (e.g., marketing emails, landing pages, forms, lead lists and flows) and trigger, drip, and nurture campaigns with highest complexity
•Provide complex insights into database optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases including proposing alternative solutions and recommendations for continuous improvement
•Lead the optimization, automation and troubleshooting of the lead management process and ensure correct database segmentation

•Create and manage integrations with CRM and marketing automation platforms to deliver enhanced marketing capabilities,

•Evaluate new technologies and add-on applications to improve and optimize marketing team performance. Outline specific processes and reporting when new technologies are integrated.
•Provide guidance to stakeholders (e.g. who and when to use platforms, tools, apps) utilizing digital marketing technology expertise to meet the business needs while applying best practices
•Manage technical aspects (e.g., troubleshooting, governance) of key marketing systems including: Marketo, Tealium AudienceStream, and Dynamics 365/Salesforce
•Other incidental duties

What we look for (Required):
Bachelor's Degree with 5 years of related work experience or
Master's Degree with 3 years of related work experience

Must be on-site at our Irvine, CA Headquarters

What else we look for (Preferred):
•Solid understanding of marketing automation platforms, CRM engines, and other foundational digital marketing platforms.
•Proven expertise in Marketo required
•Solid understanding of lead intake management, data governance, and lead scoring model processes.

•Experience and proficiency in marketing systems (e.g., Marketo, Salesforce, and Dynamics 365)

•Experience with Customer Data Platforms a plus
•Excellent problem-solving, organizational, analytical and critical thinking skills
•Excellent written and verbal communication skills including negotiating and relationship management skills with ability to work closely/build relationships with cross-functional teams
•Full knowledge and understanding of Edwards policies, procedures and guidelines relevant to digital marketing technology
•Ability to proofread emails for clarity, grammar, and spelling to ensure message is conveyed clearly for optimal performance.

•Ability to effectively multitask, juggling various projects and deadlines simultaneously with strong attention to detail and organization
•Strict attention to detail

•Proven expertise in MS Office Suite
•Ability to interact professionally with all organizational levels
•Ability to manage competing priorities in a fast paced environment
•Ability to build productive internal/external working relationships
•Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $88,000 to $124,000 (highly experienced).The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.

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