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Enrollment Marketing Communications Specialist

4 months ago

Wheaton, United States Wheaton College Full time
Job Description

Enrollment Marketing Communications Specialist

Job Overview

Reporting to the Director of Marketing is a member of the Marketing Communications team, with a close working relationship with the Enrollment Division. Primary responsibilities are to facilitate, coordinate, and implement comprehensive and strategic marketing plans for Undergraduate and Graduate enrollment in addition to other special programs.

Duties & Responsibilities
  1. Implements and measures the effectiveness of the marketing and communication strategies for prospective students.
  2. Builds highly collaborative relationships with key partners and subject matter experts.
  3. Develops content for the prospective-student-facing web pages. This includes regularly updating photography, video, text, and forms.
  4. Coordinates and supports digital advertising campaigns, working with outside vendors.
  5. Writes copy and coordinates design and production of online and offline collateral designed to attract prospective students to visit, apply, and enroll.
  6. Develops plans and content for comprehensive, omnichannel communication plans for key audiences in Slate CRM.
  7. Collects and tracks official college profile and academic program updates from registrar, program directors, and other stakeholders.
  8. Project manages complex, multidimensional marketing and advertising campaigns.
  9. Provide story ideas to the Content Team to support marketing goals.
  10. Conducts research as necessary to identify opportunities for marketing strategies.
  11. Perform other duties as assigned.
This job description is intended to represent key areas of responsibilities; specific assignments may vary from time to time, and other duties may be assigned.

Qualifications
  1. Bachelor's degree required, ideally with a focus in journalism, communication, marketing, or a related field.
  2. 2-3 years of experience in marketing.
Attributes
  1. Demonstrated ability to manage multifaceted projects and meet deadlines with thorough planning and implementation.
  2. Strong interpersonal skills.
  3. Data-driven, strategic, and creative thinker.
  4. Strong project management and organizational skills.
  5. Effective interpersonal skills; must be able to establish and maintain relationships.
  6. Ability to work with limited supervision.
  7. Ability to edit and publish web and print content to ensure readability and audience appeal.
  8. Ability to adapt to new technological systems, leveraging their features and ensuring effective communication strategies for key audiences.
  9. Understanding of and commitment to evangelical Christian tradition, theology, and values.


Physical Requirements

The employee is regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to 10 pounds.

FLSA Status - Exempt

As a Christ-centered community, Wheaton College faculty and staff must affirm the College's Statement of Faith as expressing their own theological convictions and agree to live by the moral standards in Wheaton's Community Covenant, modeling these commitments for the Christian formation of our students. Wheaton College faculty and staff also support the Christ-Centered Diversity Commitment which highlights our desire to treat all individuals as equal image-bearers of Jesus Christ through diversity, inclusion, justice and unity.