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Manager, Development Marketing

2 months ago

Pasadena, United States Dine Brands Global Full time

Based inPasadena,

California,Dine

Brands Global, Inc.(NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located atwww.dinebrands.com. The Manager, Development Marketing helps in establishing the marketing and recruitment policies, procedures and systems that drive Franchise Sales. The primary goal is to outfit the Franchise Sales organization with the tools they need to sell franchise development commitments. As a member of the Franchise Development shared services team, the Manager, Development Marketing will develop and collaborate cross-functionally on all multi-channel franchise development marketing programs and overall content strategy to ensure our brand franchise leadership ignites the growth of Dine's portfolio of Brands. Development Marketing: Facilitate franchise marketing of Applebee's, IHOP and Fuzzy's restaurantsto deliver against franchise sales objectives. Support Sales team in creation of Sales Plans for Applebee's, IHOP and Fuzzy's to help attract new franchisee candidates in identified markets Manage and retain relationships with

PR and

Digital

Agencies Liaison with Corporate Communications on matters involving

franchising Coordinate and

e xecute Franchise and Real Estate Trade

Show participation Provide ad hoc presentation and collateral

materials for Franchise Development meetings with prospects and franchisees Leverage non-paid media, email lists, industry and trade associations to cultivate and generate new leads Monitor and analyze campaign performance results, develop & recommend appropriate actions plans to improve return on investment Lead and management of

3

franchising websites

to keep updated and relevant Additional responsibilities as required Starting Salary $110,000 l Additionally, this role

should.... Engage with Brand teams to foster strong business relationships and be an expert on the franchise offering for each of the respective brands. Become a trusted advisor to the

Franchise Sales

Leads that are

supported. Foster a Team

culture. Equal Employment Opportunity Statement Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need. For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.

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