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Senior Marketing Manager

3 months ago

Pasadena, United States Narrative Ads Full time

Who we are:

Narrative () is a fast-growing digital video advertising agency with a wide range of e-commerce clients. After starting out in 2019, we are working with some of the biggest consumer brands. As we grow rapidly, we are looking for more talented people to join our team.


What we do:

We produce and rigorously test hundreds of video ads for our clients to support their marketing efforts on social media channels such as Facebook, Instagram, TikTok, YouTube, and more. Many of the biggest direct-to-consumer businesses rely on our team to drive their acquisition growth.


The Role:

We are looking for a Sr. Marketing Manager to join our team. In this role, you will be responsible for building relationships with and driving profitable growth for 10+ clients. You will play a crucial role in shaping the future of our performance creative strategy and ensuring we meet or exceed client KPIs. Our clients are some of the top-spending advertisers on Meta, so we are looking for candidates with relevant experience.


Responsibilities:

  • Develop a deep understanding of client needs, their business, their unique positioning, and their industry
  • Serve as key liaison between our internal team and our external partners, acting as a main point of contact or point of escalation for assigned accounts 
  • Manage timelines and deliverables with respective peers and stakeholders
  • Partner closely with our campaign and creative team to analyze and ideate growth strategies
  • Work in tandem with our data team to develop client-facing reporting and conduct analyses with actionable insights
  • Manage and strengthen relationships with clients through regular communication via Slack, email, calls, and in-person outings 
  • Actively seek opportunities to drive growth from existing channels and expand partnership scope
  • Ensure accurate performance tracking and adherence to advertising compliance and best practices
  • Stay up-to-date with industry and portfolio trends


Qualifications:

  • 6+ years of digital advertising experience or e-commerce experience on Meta, TikTok, and/or YouTube
  • Direct results and experience in Paid Social as an acquisition channel, including industry trends, experimentation, A/B testing, and technical campaign management
  • Excellent interpersonal communication and presentation skills
  • Proven track record of successful strategic planning and execution
  • Ability to work in a fast-paced, collaborative environment
  • Ability to prioritize efforts, balancing long-term strategic initiatives with short-term needs or ad hoc requests
  • Strong analytical skills, with the ability to interpret data and derive actionable insights
  • Proactive attitude and ability to initiate projects and ideas with minimal supervision


Personal Attributes:

  • Passionate and Curious: A genuine enthusiasm for social media, digital marketing, and a constant desire to learn.
  • Team Player: You thrive in collaborative environments and are eager to contribute to team success.
  • Self-Starter: Initiative and the ability to drive projects forward independently are traits we highly value.
  • Adaptable: Comfortable in a fast-paced setting, you're able to pivot quickly and embrace the dynamic nature of our work.