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Digital Experience Manager

4 months ago

WinstonSalem, United States Rylem Staffing Full time

Job Title: Digital Experience Manager

Duration: Direct Hire (FTE)

Location: Hybrid in Winston Salem, NC

Note: 3 days a week onsite - Tuesday is a must Onsite, other days are flexible. 4 nines and 1 four-hour work day, Friday's schedule is 7:30 am-11:30 am all other days 7:30 am- 5:30 pm.

Responsibilities:

  • Develop and implement the strategic direction of digital marketing programs for our dealers, including B2B2C e-commerce, dealer websites, dealer leads, and dealer reviews.
  • Develop and implement effective, results-driven strategies to increase dealer participation, dealer engagement, and dealer performance with digital marketing programs.
  • Partner with the sales and marketing team to increase awareness of our digital marketing programs for dealers.
  • Educate newly onboarded dealers with training and development.
  • Be the primary contact for digital marketing program support for dealers.
  • Manage customer service issues that arise for all dealer digital marketing programs.
  • Report key performance metrics, and analyze dealer performance of the digital programs and recommend strategies for improvement.
  • Recommend continuous improvement product solutions based on customer feedback for improved customer experience.
  • Drive innovation, collaboration, and continuous improvement with internal and external 3rd Party digital content providers to enhance UX throughout the user journey and shopping experience.
  • Effectively manage cross-functional teams to gather feedback and implement strategic actions.
  • The team includes digital and website managers, product managers, Sales teams, and customer service.
  • Analyze website traffic, conversion rates, and online purchase behavior, and develop action plans to optimize web content/experience, accelerate engagement, increase sales funnel conversion, and grow e-commerce sales.
  • Analyze customer demographics and e-Commerce transaction data to develop strategies on increase.
  • General duties will include analysis, reporting, and presenting recommendations for e-business initiatives and metrics to upper management

Requirements:

  • Experience with digital marketing platforms, specifically, Magento v1/v2 and AEM CMS.
  • 3+ years of relevant e-Commerce or e-Business work experience.
  • Experience with building customer engagement and account relationships and understanding customer needs.
  • B2B2C marketing experience is a big plus.
  • Strong project management, multitasking, and time management skills.
  • Ability to articulate clear and concise status and action plans to resolve issues and risks at the right level of detail for the audience.
  • Bachelors degree in Business or Marketing or Communications.

Travel requirement:

  • About 10% - Ability to travel both overnight and extended times approximately 2-3 nights per quarter