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Corporate Marketing Leader

3 months ago

Atlanta, United States Logility Full time

About the Company:

Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility® Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility. Logility's SaaS-based platform transforms sales and operations planning (SandOP) and integrated business planning (IBP) processes; demand, inventory, and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment, and allocation. Logility clients include Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company. Logility is a wholly-owned subsidiary of American Software, Inc. (NASDAQ: AMSWA). To learn how Logility can help you make smarter decisions faster, visit www.logility.com.

Responsibilities:

Our Corporate Marketing Leader will build and nurture industry analyst relations to drive positive brand awareness, while extracting market knowledge that is relayed to internal stakeholders to influence messaging and solution offerings. They will build an AR plan that clearly defines objectives and how the program will be measured. This role will develop and continually evolve Logility's PR strategy, manage agency relationships, and work with internal stakeholders to achieve defined objectives while proactively and creatively identify media engagement opportunities.

The next Corporate Marketing Leader will manage third-party product review sites, develop and manage Logility's internal client advocacy program, and establish and drive a Logility Client Advisory Board.

Responsibilities will also include collaborating on marketing programs and use PR to amplify sales and marketing initiatives. Identifying and working with internal SMEs to establish official Logility spokespeople. Collaborating with these individuals and third-party agencies to raise their profiles and establish proficiency with/consistency of Logility's messages to the outside world. Along with these responsibilities, the Corporate Marketing leader will have to identify thought leadership topics that will drive press and analyst engagement, while building credibility and positioning Logility as an innovative, forward-looking company and produce and/or oversee the development of press releases, articles, and related content, ensuring all written materials are of the highest quality.

Requirements:

  • Bachelor's degree in marketing, communications, or related fields.
  • 7-10 years of experience in AR, PR, and client advocacy
  • Knowledge of the supply chain planning industry.
  • Experience managing PR agencies and proven track record of driving positive media engagement
  • Proven track record of achieving client advocacy objectives, including managing customer advisory boards
  • Deep experience with managing Gartner relationships.
  • Atlanta location preferred
  • Travel requirements (approximately 25% of the time)