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Senior Manager, Marketing Operations

2 months ago

Harrisburg, United States Ford Motor Company Full time

About Ford Ford Motor Company was built on the belief that freedom of movement drives human progress. It’s a belief that has fueled our passion to create great cars and trucks. Today, it drives our commitment to become the world’s most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely. We are dedicated to delivering distinctive products/solutions, having an “always on” relationship (Ford+) with customers and continuously improving user experience. The Opportunity The IS Marketing Operations and Strategy Manager assumes a wide array of responsibilities to support the growth of Integrated Services and the development of a transformational Marketing Communications discipline. Responsibilities include the establishment of processes and measurement to drive the newly established Services marketing execution team including interfacing with numerous stakeholders, driving alignment and synergy across the IS Marcomm and business teams, designing an optimal structure and processes for efficient and effective management of the organization across individual teams and accelerating the establishment of new growth marketing capabilities internally and with vendors. The ideal candidate has experience with enabling digital transformation, process implementation and cost management with a proven ability to manage multiple stakeholders, implement strategy, communicate expertly, demonstrate resilience, and exemplify Ford+ Behaviors. The Team/Organization The Integrated Services Marcomm org is tasked with accelerating the Ford+ strategy to transform the company by building sustained, always-on customer relationships and capturing new, high-margin services, subscription and other digital revenue through building an effective marketing communications org to leverage DTC tactics and the scale of “Big Ford” marketing to deliver exponential YoY revenue growth for existing and emerging services businesses. This position reports to Kendall Thaker, Director of Integrated Services Marketing who reports to Lisa Matarazzo, Chief Marketing Officer, Ford Motor Company. This role will consider candidates who are remote/hybrid with dependency on working EST schedule and openness to travel 30-50% based on business needs. What you’ll do: GOVERNANCE

: Manage efficient planning, processes, and information flows for the IS Marketing and Business teams to enable strategic decision making and uncover blind spots

Anticipate and accelerate planning and forecasting cycles; integrating with business and marketing partners to forecast needs and dependencies

Interface with Business Office teams and stakeholders to ensure timely and robust delivery of materials including pre-reviews and filings

Drive organizational agility through the implementation of replicable and sustainable processes facilitating best practice sharing and transparency of results

Manage marketing governance within Ford and with Dealer Councils, setting agenda, coordinating with presenters, facilitating the meetings to drive to decisions, and following up on actions.

Govern vendor relationships to ensure optimal resource utilization, bridge capability gaps and establish cost management accountability working with Agency Ops teams and vendors directly

Ensure clear Directly Responsible Individuals (DRI) are assigned for each area of work.

Work with the key stakeholders for development and management to IS integrated calendar and recurring lookaheads to identify connections and gaps.

Drive Transformation

: Services marketing is a new discipline at Ford; this role will be critical to the establishment of a performance-based organizational mindset and operating cadence to deliver business objectives.

Accelerate org design and staffing needs ensuring alignment and support across org, HR and business offices for timely posting, recruiting and onboarding

Central point for organizational cost and resource management working with leadership and finance teams on building and structuring flexible and agile staffing and vendor models

Identify and execute roadmap for capability gap analysis given business objectives including vendor optimization and skill-based assessments

Establish departmental test and learn discipline coordinating across SMEs to ensure continuous performance improvement and tracking to L1 and L2 objectives

Ability to accelerate and optimize processes (including automation) through the identification and implementation of processes, programs and software applications

Growth

: Connect key areas of transformation to communicate value creation to internal and external stakeholders

Develop and deliver regular reporting on impact, success stories, and ROI to the organization, Ford IS and Ford Motor company leadership teams.

Coordinate with Finance, CEO’s Chief of Staff, and Investor Relations teams for ongoing storytelling of value creation proof points and metrics.

Coordinate compelling internal business unit reviews with corporate leaders.

Celebrate wins and support a culture of thoughtful risk taking where appropriate

Culture

: Improve marketing organization-wide information flows and onboarding for employees to enable change management and dissemination of resources required for success

Support the development of a cohesive global team ensuring all voices and perspectives are included.

Foster strong relationships across the broader marketing and IS business organizations to drive growth and profitability.

Provide ad-hoc expertise on project framework, approach, tools and organization data to other teams.

Drive a performance-based mindset across organization to ensure clear goal setting with ownership and accountability across all levels of the team

Ad Hoc Departmental projects

: given rapid pace of change, resilient leader excited to take on emerging or nebulous business, operational or organizational opportunities.

You'll have… Bachelor’s degree in an appropriate field of study

8+ years in a services/subscription marketing role with proven experience organizing and directing multiple teams and departments

Executive presence with a proven ability to lead complex organization and/or operational initiatives

Even better, you'll have… Master's degree in business administration or similar field

Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

Previous experience in subscription or services marketing with track record of accountability for business outcomes

Superior written and verbal communication skills; strong presentation skills with ability to “tell the story”

Strategic ability and process-oriented mindset with emphasis on hands-on implementation and fast impact creation

Executive presence with a demonstrated ability to take initiative

Ability to use data and analytics to drive decision-making and assess ROI

Ability to collaboratively work in a diverse, cross-functional, and international environment

Proficient with data manipulation (data structuring, wrangling) and analysis

Strong analytical, problem solving and critical thinking skills

Extremely versatile, dedicated to efficient productivity

Proven success in a project coordination role

Nimble business mind with a focus on developing creative solutions

Strong project reporting skills, with a focus on interdepartmental communication

Passion for working in a fast-paced, complex global environment

Validated leadership skills including the ability to educate, empower, and influence others

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