Assistant Director of Marketing, Phipps Plaza

2 weeks ago

Atlanta, United States Phipps Plaza Full time

Job Location:

Phipps Plaza

PRIMARY PURPOSE:

This position is responsible to assist in the development and execution of the overall annual marketing plan which strategically utilizes all platform programs and supports the corporate marketing objectives.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

Assists with developing and implementing retailer intensification strategies that drive awareness and store sales

Work with the PR agency to enhance overall perception of property

Drive the growth and engagement of our social media channels

Support platform programming such as holiday activations and events

Review and understand Marketing budget, Marketing financials and various related reports

Positively impacts the center's core financial objectives: EBIDTA, ancillary revenue, leasing, retailer sales, increased customer traffic, and market share.

Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center

Assist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential

Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requests

Frequently review and understand center sales and traffic tends and reports

Assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results

Responsible for managing the local production and use of on-mall collateral and materials

Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilities

Assist in writing and creating retailer correspondence and communications

Work with DMBD to keep an up-to-date media contact list and build a network of media contacts

Along with the DMBD, convey sales and market related information to the center’s leasing representative. Provide necessary marketing information and assistance as necessary

Assist DMBD with coordinating tenant and partner meetings

Support administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting

MINIMUM QUALIFICATIONS:

BA or BS degree with emphasis in marketing or business

3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting

Knowledge of retail management, marketing and advertising and working knowledge of the media industry

Exceptional negotiating skills

Event planning experience

Well-developed oral and written skills

Sound fiscal management and budgeting skills

Excellent word processing, Excel, and Power Point skills

Flexibility to work varied schedules including weekends and evenings

Some overnight travel required

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

401(k)

401(k) matching

Dental insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Professional development assistance

Schedule:

8 hour shift

Ability to Relocate:

Atlanta, GA 30326: Relocate before starting work (Required)

Work Location: In person

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