Marketing Director

4 weeks ago


Atlanta, United States CareerBuilder Full time

Job Description: Marketing Director
Position Overview: As the Marketing Director for the Professional Football League, you will be responsible for developing and implementing strategic marketing initiatives to promote the League, engage fans, and drive revenue. This leadership role requires a strong understanding of the sports industry, marketing trends, and fan behavior. You will collaborate with internal teams, sponsors, and media partners to create compelling marketing campaigns that enhance the League's brand and attract a wide audience.

Key Responsibilities:

Strategic Marketing Planning:

Develop and execute the League's overall marketing strategy to increase brand awareness, fan engagement, and revenue generation.

Conduct market research to identify target audiences, consumer trends, and competitive positioning.

Collaborate with the executive team to align marketing initiatives with the League's overall business objectives.

Brand Management:

Develop and maintain the League's brand identity, ensuring consistency across all marketing materials and communication channels.

Oversee the creation of marketing assets, including logos, graphics, videos, and other promotional materials.

Monitor and protect the League's brand image, taking necessary actions to address any unauthorized use or infringement.

Digital and Social Media Marketing:

Develop and execute digital marketing campaigns to reach and engage fans across various online platforms.

Manage the League's social media channels, creating compelling content and fostering fan interaction.

Utilize data analytics to measure campaign effectiveness and make data-driven decisions to optimize marketing efforts.

Sponsorship Activation:

Collaborate with the sponsorship team to develop and execute marketing programs that maximize the value and visibility of sponsorships.

Ensure contractual obligations related to sponsorships are fulfilled in marketing activities.

Develop and maintain strong relationships with sponsors, providing regular updates on marketing initiatives and campaign performance.

Fan Engagement and Experiences:

Develop strategies and initiatives to enhance fan experiences and build strong connections with the League's fan base.

Oversee the planning and execution of fan engagement events, promotions, and contests.

Leverage fan data and insights to personalize marketing communications and tailor experiences to different fan segments.

Advertising and Media Relations:

Plan and execute advertising campaigns across various media channels, including TV, radio, print, and digital platforms.

Manage relationships with media partners, ensuring effective media planning and execution.

Develop and maintain media relations, serving as a spokesperson for the League when necessary.

Marketing Analytics and Reporting:

Establish key performance indicators (KPIs) and metrics to measure the success of marketing initiatives.

Analyze marketing data and generate reports to assess campaign performance and provide insights for future marketing strategies.

Make data-driven recommendations for optimization and improvement of marketing activities.

Qualifications:

Bachelor's degree in marketing, business administration, or a related field. Master's degree preferred.

Proven experience in marketing management, preferably in the sports industry or a similar entertainment field.

Strong knowledge of marketing principles, strategies, and best practices.

Excellent leadership and team management skills, with the ability to collaborate effectively with cross-functional teams.

Creative thinking and the ability to develop innovative marketing ideas.

Proficiency in digital marketing, social media management, and marketing automation platforms.

Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.

Excellent communication and presentation skills, with the ability to influence stakeholders.

Knowledge of the sports industry, particularly in football, and a passion for the game.

Join our organization as a Marketing Director and contribute to the success and growth of our Professional Football League. We offer a competitive compensation package and the opportunity to lead the League's marketing efforts in a dynamic and exciting sports environment.

Note: This job description is a general overview, and responsibilities may be subject to change based on the specific needs and requirements of the League.

#J-18808-Ljbffr



  • Atlanta, United States PRGX Global Full time

    PRGX is seeking a highly motivated and experienced Director of Digital Marketing to lead our digital marketing team. The ideal candidate will have a strong background in digital marketing and demand generation, including Account-based Marketing, SEO, Director, Marketing, Digital, Social Media, Campaign Manager, Business Services

  • Marketing Director

    4 weeks ago


    Atlanta, United States CorDx Full time

    Job DescriptionJob DescriptionCorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You...

  • Marketing Director

    6 days ago


    Atlanta, United States Peoplr Full time

    Job Description: Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...

  • Market Director

    4 weeks ago


    Atlanta, United States The CORE Group Full time

    Job DescriptionJob DescriptionSalary: DOEDo you have a passion for food?Are you looking for a company where you can learn, grow, and WIN?CORE Foodservice is a North American Foodservice Sales Agency that blends engaged leadership with a deep network of market specialists across North America who connect our customers with the brands they love. With over 60...


  • Atlanta, United States Serenity Healthcare, LLC Full time

    Director, Brand Marketing Location: Sandy Springs, GA Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...


  • Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing DirectorLocation: Sandy Springs, GAWelcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Director of Sales

    3 days ago


    Atlanta, United States GF Hotels and Resorts Full time

    DescriptionWe're searching for a motivated team player with outstanding business skills to be the next director of sales and marketing the Hyatt Regency Atlanta Perimeter at Villa Christina. You'll be in charge of developing a revenue management strategy to maximize profitability for everyday sales in areas such as rooms, dining, catering, and events. This...

  • Director of Sales

    3 days ago


    Atlanta, United States GF Hotels and Resorts Full time

    DescriptionWe're searching for a motivated team player with outstanding business skills to be the next director of sales and marketing the Hyatt Regency Atlanta Perimeter at Villa Christina. You'll be in charge of developing a revenue management strategy to maximize profitability for everyday sales in areas such as rooms, dining, catering, and events. This...


  • Atlanta, United States Boston Consulting Group Full time

    WHAT YOU'LL DOAs Global Marketing Activation & Orchestration Director, you will play a vital role within the Activation & Orchestration (A&O) Team and shape BCG’s global marketing and communications strategy around one of our Global Campaigns, the priority capabilities and themes BCG stands for. You will take ownership of campaign strategies and key...

  • Marketing Director

    6 days ago


    Atlanta, United States Galerie Living Full time

    At Galerie Living we're proud of the brand and services we provide to our valued residents. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. This person must be able to lead a marketing team and interact with our communities and other industry partners on a regular basis. Essential Functions ... Oversee...


  • Atlanta, United States TradeSchool Inc Full time

    Group Director of Product Marketing, Retail Media Overview: The Retail Media team at Trade School is one of our fastest growing business units. We’re continuing to invest in building the most talented team to scale our Retail Media practice. Trade School is focused on the sell side of retail media networks; we have a passion to help retailers strategically...


  • Atlanta, United States TradeSchool Inc Full time

    Group Director of Product Marketing, Retail MediaOverview: The Retail Media team at Trade School is one of our fastest growing business units. We're continuing to invest in building the most talented team to scale our Retail Media practice. Trade School is focused on the sell side of retail media networks; we have a passion to help retailers strategically...

  • Director OF Marketing

    2 weeks ago


    Atlanta, United States Insight Global Full time

    - Develop and implement a marketing strategy that aligns with the Kingspan brand, commercial objectives and customer segmentation. - Collaborate with technical / building technology leaders to create a content plan for built environment / building science / building materials marketing collateral that complies with the Marketing Integrity Manual. -...


  • Atlanta, United States Leap Brands Full time

    Position Overview: As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence...


  • Atlanta, United States Carters Full time

    Serving the needs of all families with young children,Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and...


  • Atlanta, United States Carters Full time

    Serving the needs of all families with young children,Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and...


  • Atlanta, United States Carter'sOshKosh Full time

    QUESTIONNAIRE-6-38 03 **Serving the needs of all families with young children,** Carters Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carters, OshKosh Bgosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote...


  • Atlanta, United States Carter's Full time

    Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation...


  • Atlanta, United States Carters Full time

    Serving the needs of all families with young children,Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and...


  • Atlanta, United States CRH Full time

    Job ID: 494628ExemptOldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We're a trusted and strategic partner to engineers, contractors,...