Marketing Director

1 month ago


Atlanta Georgia, United States CorDx Full time
CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market.

Responsibilities

Strategic Marketing Leadership:

Develop and implement a comprehensive marketing strategy aligned with our business goals.

Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry.

Brand Management:

Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications.

Develop brand-building strategies that elevate our market presence and customer engagement.

Campaign Development and Execution:

Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events.

Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.

Stakeholder Engagement:

Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies.

Build and maintain relationships with key industry partners, stakeholders, and influencers.

Leadership and Team Management:

Lead and inspire the marketing team to achieve exceptional results.

Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.

Requirements

Bachelor's or master's degree in Marketing, Business Administration, or a related field.

Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry.

Proven track record of developing and executing successful marketing strategies.

Strong understanding of the IVD market, products, and regulatory environment.

Exceptional leadership, communication, and collaboration skills.

Ability to think strategically and analytically, with a creative approach to problem-solving.

Proficiency in marketing analytics tools and platforms.

Benefits

Health insurance: Companies usually provide medical insurance plans that cover the health expenses of employees and their dependents.

Maternity and family leave: Companies may offer paid maternity and family leave to allow employees time to care for a newborn or family members.

Retirement plans: Companies may offer 401(k) retirement plans, enabling employees to save for retirement through salary deductions and employer matching.

Paid time off: Companies generally provide paid vacation, sick leave, and personal days to allow employees time for relaxation, personal matters, or illness.

Flexible work arrangements: Companies may offer flexible work hours, remote work options, or flexible scheduling to help employees balance work and personal life.

Employee activities and social events: Companies may organize employee activities, team-building events, or social gatherings to promote communication and cohesion among employees.



  • Atlanta, United States Marketing Deluxe Full time

    The Coca-Cola Company is embarking on a Marketing Transformation to transform our Marketing into the critical driver of our growth algorithm. TCCC has recently set up a Marketing Transformation Management Office to orchestrate and accelerate the transformation. A critical component of this acceleration is Change Leadership and Communications. The ambition of...

  • Marketing Director

    4 weeks ago


    Atlanta, United States CareerBuilder Full time

    Job Description: Marketing Director Position Overview: As the Marketing Director for the Professional Football League, you will be responsible for developing and implementing strategic marketing initiatives to promote the League, engage fans, and drive revenue. This leadership role requires a strong understanding of the sports industry, marketing trends, and...


  • Atlanta, United States PRGX Global Full time

    PRGX is seeking a highly motivated and experienced Director of Digital Marketing to lead our digital marketing team. The ideal candidate will have a strong background in digital marketing and demand generation, including Account-based Marketing, SEO, Director, Marketing, Digital, Social Media, Campaign Manager, Business Services

  • Marketing Director

    2 weeks ago


    Atlanta, United States CorDx Full time

    CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing...

  • Marketing Director

    4 weeks ago


    Atlanta, United States CorDx Full time

    Job DescriptionJob DescriptionCorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You...


  • Atlanta, Georgia, United States PDX Full time

    Job Description The Associate Director, Strategy serves multiple clients and brands, leading strategists in defining how the brand engages with customers, prospects, and stakeholders. Associate Directors sell through visions and strategic programs to clients, working with the Account Services team to define brand and product experiences and journeys aligned...

  • Market Director

    2 weeks ago


    Atlanta, United States Acosta Group Full time

    Do you have a passion for food? Are you looking for a company where you can learn, grow, and WIN? CORE Foodservice is a North American Foodservice Sales Agency that blends engaged leadership with a deep network of market specialists across North America who connect our customers with the brands they love. With over 60 offices, our goal is to hire the best...


  • Atlanta, Georgia, United States RPM Living Full time

    Overview: Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...… we show you the way to success.   The position:...

  • Market Director

    2 weeks ago


    Atlanta, United States The CORE Group, Inc. Full time

    Do you have a passion for food? Are you looking for a company where you can learn, grow, and WIN? CORE Foodservice is a North American Foodservice Sales Agency that blends engaged leadership with a deep network of market specialists across North America who connect our customers with the brands they love. With over 60 offices, our goal is to hire the best...

  • Director of Marketing

    2 weeks ago


    Atlanta, United States The Carlisle Group, INC. Full time

    Company: Our client is an industry leader of fruit-based food and beverage products & ingredients! They process and supply ingredients including dried fruit, fruit preparations, fruit juice concentrates and fruit purees, which are sold to the world's largest food companies! We have been retained to find a Director of Marketing to oversee B2B marketing...

  • Marketing Director

    5 days ago


    Atlanta, United States Peoplr Full time

    Job Description: Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...

  • Market Director

    4 weeks ago


    Atlanta, United States The CORE Group Full time

    Job DescriptionJob DescriptionSalary: DOEDo you have a passion for food?Are you looking for a company where you can learn, grow, and WIN?CORE Foodservice is a North American Foodservice Sales Agency that blends engaged leadership with a deep network of market specialists across North America who connect our customers with the brands they love. With over 60...


  • Atlanta, United States Serenity Healthcare, LLC Full time

    Director, Brand Marketing Location: Sandy Springs, GA Welcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...


  • Atlanta, United States Serenity Healthcare, LLC Full time

    Brand Marketing DirectorLocation: Sandy Springs, GAWelcome to Serenity Healthcare, where we are revolutionizing mental healthcare and transforming lives. As we continue our remarkable journey of growth, with a staggering 130+% year-over-year expansion for the past 5 years, we are on the lookout for an exceptional Director of Brand Marketing to join our...

  • Director of Sales

    2 days ago


    Atlanta, United States GF Hotels and Resorts Full time

    DescriptionWe're searching for a motivated team player with outstanding business skills to be the next director of sales and marketing the Hyatt Regency Atlanta Perimeter at Villa Christina. You'll be in charge of developing a revenue management strategy to maximize profitability for everyday sales in areas such as rooms, dining, catering, and events. This...

  • Director of Sales

    2 days ago


    Atlanta, United States GF Hotels and Resorts Full time

    DescriptionWe're searching for a motivated team player with outstanding business skills to be the next director of sales and marketing the Hyatt Regency Atlanta Perimeter at Villa Christina. You'll be in charge of developing a revenue management strategy to maximize profitability for everyday sales in areas such as rooms, dining, catering, and events. This...


  • Atlanta, Georgia, United States Razorfish Full time

    Job Description The Associate Director, Business Development is responsible assisting with sales and marketing activities of the agency and implementation of the business development plan, which includes: prospecting, lead generation and qualification, presentation development and follow-up. Will also be an internal connector between all North American...


  • Atlanta, United States Boston Consulting Group Full time

    WHAT YOU'LL DOAs Global Marketing Activation & Orchestration Director, you will play a vital role within the Activation & Orchestration (A&O) Team and shape BCG’s global marketing and communications strategy around one of our Global Campaigns, the priority capabilities and themes BCG stands for. You will take ownership of campaign strategies and key...


  • Atlanta, Georgia, United States ServiceNow Full time

    Job Description ServiceNow’s Digital Experience and Product team is seeking a talented, self-directed Director, Website Infrastructure and Tools. In this role, you will drive the strategy and execution of the underlying infrastructure and tools used to build and deliver delightful digital experiences for our global customers. You will lead a team of...


  • Atlanta, Georgia, United States Visa Full time

    Job Description Job Description Visa is looking for an accomplished Director, Risk AI/ML Products with a passion for innovating and shaping the next generation of payment fraud risk model products. This role will focus on bringing to market a new, exciting risk model product with global reach, compelling client experience, novel features, and strategic...