Marketing Director

2 weeks ago

Atlanta, United States CorDx Full time
CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market.

Responsibilities

  • Strategic Marketing Leadership:
  • Develop and implement a comprehensive marketing strategy aligned with our business goals
  • Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry
  • Brand Management:
  • Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications
  • Develop brand-building strategies that elevate our market presence and customer engagement
  • Campaign Development and Execution:
  • Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events
  • Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly
  • Stakeholder Engagement:
  • Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies
  • Build and maintain relationships with key industry partners, stakeholders, and influencers
  • Leadership and Team Management:
  • Lead and inspire the marketing team to achieve exceptional results
  • Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement

Requirements

  • Bachelor's or master's degree in Marketing, Business Administration, or a related field
  • Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry
  • Proven track record of developing and executing successful marketing strategies
  • Strong understanding of the IVD market, products, and regulatory environment
  • Exceptional leadership, communication, and collaboration skills
  • Ability to think strategically and analytically, with a creative approach to problem-solving
  • Proficiency in marketing analytics tools and platforms

Benefits

  • Health insurance: Companies usually provide medical insurance plans that cover the health expenses of employees and their dependents
  • Maternity and family leave: Companies may offer paid maternity and family leave to allow employees time to care for a newborn or family members
  • Retirement plans: Companies may offer 401(k) retirement plans, enabling employees to save for retirement through salary deductions and employer matching
  • Paid time off: Companies generally provide paid vacation, sick leave, and personal days to allow employees time for relaxation, personal matters, or illness
  • Flexible work arrangements: Companies may offer flexible work hours, remote work options, or flexible scheduling to help employees balance work and personal life
  • Employee activities and social events: Companies may organize employee activities, team-building events, or social gatherings to promote communication and cohesion among employees

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