PR Manager

4 weeks ago

South Jordan, United States Cricut Full time

Job Description

Cricut is looking for a PR Manager who will be a strong addition to our Brand Marketing & Integrated Communications team. As the PR Manager, you will be responsible for creating and supporting a PR program designed to drive awareness and familiarity of the Cricut brand and its ecosystem of products. This role will report to the Director of Communications and work with cross-functional marketing team members, including Product Marketing, Sales, and E-Commerce.

Qualifications: Qualifications

4-6 years of product PR and corporate communications experience, including experience in an agency and with integrated marketing campaigns (be ready to provide examples)

Knowledge of the media landscape (especially lifestyle and retail; business and tech trade is a plus) and experience with coverage monitoring and opportunities, as well as media moves

A clear, successful track record of working with media contacts and securing placements

Excellent writing and editing skills for the development of media materials, messaging, and blog content

A pulse on current trends/pop cultural events and understanding of how to tie back to Cricut

A general understanding of social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.), influencer relations, and digital marketing, and how they support communications programs

Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

Ability to collaborate with and influence diverse groups, including cross-functional peers and company leadership

Understanding of media and analytics tools (i.e., MuckRack, Google Analytics, and Google Trends), and a keen ability to analyze and report KPIs to inform program improvements

Experience working with MS Office, Airtable, and Google Suite

Proven track record of program management, execution, and reporting

Degree or relevant experience in communications, journalism, public relations, or marketing

Willingness to travel for events as needed

BONUS:

Experience developing and executing campaigns across international regions, including coordination of global partners and management of localized materials and messaging

Experience with executive platform development

Additional Information

What to Do Next:

Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Qualifications

* 4-6 years of product PR and corporate communications experience, including experience in an agency and with integrated marketing campaigns (be ready to provide examples) * Knowledge of the media landscape (especially lifestyle and retail; business and tech trade is a plus) and experience with coverage monitoring and opportunities, as well as media moves * A clear, successful track record of working with media contacts and securing placements * Excellent writing and editing skills for the development of media materials, messaging, and blog content * A pulse on current trends/pop cultural events and understanding of how to tie back to Cricut * A general understanding of social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.), influencer relations, and digital marketing, and how they support communications programs * Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload * Ability to collaborate with and influence diverse groups, including cross-functional peers and company leadership * Understanding of media and analytics tools (i.e., MuckRack, Google Analytics, and Google Trends), and a keen ability to analyze and report KPIs to inform program improvements * Experience working with MS Office, Airtable, and Google Suite * Proven track record of program management, execution, and reporting * Degree or relevant experience in communications, journalism, public relations, or marketing * Willingness to travel for events as needed

**BONUS:**

* Experience developing and executing campaigns across international regions, including coordination of global partners and management of localized materials and messaging * Experience with executive platform development

Additional Information

**What to Do Next:** Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

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