Integrated Marketing

3 weeks ago

South Jordan, United States Cricut Full time
Job DescriptionJob DescriptionCompany Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Let’s make.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

Cricut is looking for a proactive, highly motivated marketing professional to join our Integrated Communications team.  As an integrated marketing and communications manager, you will be responsible for supporting and executing awareness campaigns and brand partnerships from start to finish and analyzing both performance and potential to improve brand visibility and customer acquisition. In this role, you will build integrated, cross-channel campaigns based on insights by collaborating with team members from across the organization — including Content, Creative, Platform Marketing, Digital, Product, Sales, and agencies.

If you want to be at the forefront of growing a successful and vital program, this is for you. This role reports to the Director, Communications.   

Responsibilities:

  • Develop and manage brand marketing programs and partnerships, including the definition of program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement
  • Work with the broader marketing and communications team to brainstorm, plan, and execute integrated campaigns
  • Manage brand partnerships, including marketing of licensed content, in support of awareness strategies and campaigns
  • Analyze program performance to improve opportunities, performance, and partnerships
  • Partner with cross-functional stakeholders including executives, PR, Brand Strategy, Creative, Content, Channel Marketing, Education, Platform Marketing, Digital, Product, Sales, and external agencies to create assets and execute programs
  • Identify areas for improvement or opportunities for new approaches, and work cross-functionally to implement
  • Stay on top of marketing and communications trends to inform current and future programs
Qualifications

  • At least 5 years of progressive experience in marketing or integrated communications, with quantifiable track record of success
  • Experience activating effective multi-channel awareness campaigns across communications, social, influencer marketing, and digital
  • Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
  • Ability to articulate strategies and value metrics, as well as recommendations to adjust programs as needed
  • Ability to work with focus to meet aggressive goals and tight time schedules
  • Ability to collaborate with and influence diverse groups within the company, including cross-functional peers
  • Excellent written and verbal communications
  • Undergraduate degree or equivalent experience in integrated communications or marketing, preferably with consumer companies


Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

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