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Content Manager
3 months ago
Summary:
Hexagon Manufacturing Intelligence division is seeking a Content Manager. At Hexagon, we strive to help industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. Our strength comes from our global footprint and enormous portfolio of advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools.
Description:
As a Software Engineering Team Lead, you will play a crucial role in coordinating with global stakeholders and leading a team of remote developers in delivering efficient and effective inline metrology software products according to project and sprint goals.
Are you ready to revolutionize content at a billion-dollar business unit? Do you have a passion for creating dynamic, snackable, and clickable content that leaves a lasting impression? If so, we want you to be our Content Manager At HMI, we're at the forefront of smart manufacturing, providing a fertile ground for creating cutting-edge content in multiple mediums like written and video. We're seeking a trailblazer with over 10 years of experience in content creation and activation who can think outside the box and drive our content strategy to new heights.
Imagine building a team to produce engaging and innovative content that showcases our technological advancements in smart manufacturing - both hardware and software. Picture yourself crafting stories that captivate our audience and highlight the transformative power of our solutions. This role is not just about managing content; it's about being hands-on and setting new industry standards. If you're excited about the prospect of using your creativity and expertise to influence a billion-dollar company's content landscape, then this is the perfect opportunity for you
This is a global role, and you will have the exciting responsibility of owning the content strategy and execution for the entire American continent. Your work will influence audiences across North, Central, and South America, ensuring that our message resonates on a global scale. Additionally, you will build and lead the content team from the ground up, fostering a collaborative and innovative environment with European headquarters and cross functionally with product, product marketing, demand generations and many other teams.
Job Responsibilities
Content Strategy Development:
Develop and implement a comprehensive content strategy that aligns with our business goals and brand voice. Stay up-to-date with industry trends and adapt the content strategy to meet changing market demands.
Content Creation:
Oversee the creation of high-quality, engaging, and shareable content across various platforms (blogs, social media, videos, infographics, etc.). Create both long-form and short-form content assets tailored for demand generation and audience engagement. Ensure all content is optimized for SEO and adheres to best practices.
Content Activation:
Plan and execute content activation strategies to maximize reach and engagement in alignment with demand generation and social media. Utilize data and analytics to measure the effectiveness of content campaigns and make data-driven decisions.
Audience Engagement:
Develop a deep understanding of our target audience and create content that resonates with them. Monitor audience feedback and engagement, using insights to refine content strategies.
Innovation and Trends:
Experiment with new content formats and distribution channels to stay ahead of the curve. Embrace modern content generation techniques that prioritize snackable and clickable content.
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field. 10+ years of experience in content creation and activation, with a focus on modern,
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