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Digital Content Strategist

2 months ago

Charlotte North Carolina, United States Cedar Fair Full time

Job Title: Digital Content Strategist

Job Summary:

Cedar Fair is seeking a highly skilled Digital Content Strategist to lead the development and implementation of a comprehensive digital content strategy across multiple platforms. The ideal candidate will have over 10 years of experience in digital content management, with a proven track record of driving engagement, conversion, and brand consistency.

Key Responsibilities:

  • Develop and Implement Digital Content Strategy: Develop and implement a comprehensive digital content strategy aligned with business goals and target audience needs.
  • Oversee Content Calendar: Oversee the content calendar, ensuring timely and coordinated content across all digital platforms.
  • Lead Content Creation: Lead the creation of high-quality, engaging, and on-brand content for web, email, SMS, and mobile applications.
  • Manage Content Production: Manage the end-to-end content production process, including writing, editing, and coordinating with designers, developers, and other stakeholders.
  • Optimize Content: Ensure content is optimized for SEO, accessibility, and mobile responsiveness.
  • Lead Team: Manage a team of content creators, editors, and digital marketers, providing guidance, feedback, and professional development opportunities.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams including UX/UI design, IT, marketing, and product development to ensure cohesive digital experiences.
  • Monitor and Analyze Performance Metrics: Monitor and analyze content performance metrics across platforms in collaboration with the Campaign Insights Team, using data to inform and refine content strategies.
  • Implement Optimization Techniques: Implement A/B testing and other optimization techniques to enhance content effectiveness and user engagement.
  • Ensure Compliance: Ensure all content adheres to brand guidelines, industry standards, and legal requirements, including GDPR, CAN-SPAM, and ADA compliance.
  • Stay Up-to-Date: Stay up-to-date with digital content trends, technologies, and best practices, and apply them to improve content strategies.

Requirements:

  • Education: B.S. Degree in Marketing, Graphics, Communications or another related field
  • Experience: Minimum 10 years of experience in marketing, with previous experience developing compelling digital content
  • Skills: Strong business acumen and results-oriented, strong project management skills and attention to detail, strong verbal and written communication skills, comfortable working cross-functionally