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Brand Content Manager

2 months ago

Greensboro North Carolina, United States The Fresh Market Inc Full time
About The Fresh Market Inc

We're a leading specialty grocery retailer dedicated to providing an exceptional shopping experience for our guests. Our mission is to make every day eating extraordinary, and we're looking for a talented Brand Content Manager to join our team.

Job Summary

The Brand Content Manager will be responsible for transforming our national go-to-market calendar and product category initiatives into a creative and cohesive message that comprises TFM – The Magazine each month. This content will directly flow to all other marketing channels, including Retail Media, Social, Digital, Email, Influencers, PR, and in-store collateral.

Key Responsibilities
  • Oversee the concepting, creation, and production of the monthly magazine.
  • Ensure that magazine content is on brand, aligns with seasonal products and occasions, and supports sales initiatives.
  • Collaborate with designers, copywriters, photographers, stylists, and chefs or recipe developers on magazine content, including editorial and ad placements.
  • Manage timelines and deadlines for ad placement, product delivery for photoshoots, and upload for printing and distribution to TFM stores.
  • Present to broader cross-functional teams go-to-market plans for products in the magazine as needed.
  • Responsible for the TFM Eatertaining Guide, a supplemental catering guide that is updated and published twice a year.
  • Lead and collaborate integrated magazine advertising with merchants and vendors.
  • Stay current on industry trends with regard to retail product, flavors, and consumer interests.
  • Play an integral part in the in-store experience of the magazine through signage and storytelling.
Requirements
  • Bachelor's degree.
  • 5-8 years of related experience in brand marketing, grocery, or publishing.
  • Strong written and verbal communication/presentation skills.
  • Self-starter with strong organizational skills and excellent follow-through.
  • Experience working with a creative team or agency.
  • Ability to communicate business and brand strategies as they align with creative objectives.
  • Proficiency in Microsoft Office products.
  • Can work collaboratively in a team-focused environment.
Preferred Qualifications
  • Has cross-functional experience and is comfortable working in a fast-paced environment.
  • Can pivot when needed to help problem-solve within the department.
  • Experience working on Adobe platforms is a plus.
Equal Opportunity Employer

The Fresh Market Inc is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.