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Director, Social Media

3 months ago

Philadelphia, United States Evoke Full time

DIRECTOR, SOCIAL MEDIA

At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

In the journey of your life, your career should make a difference.

As a Director, you will be the senior lead responsible for the hands-on planning, management and implementation of social-focused client programs while actively participating in new business and in-line growth for the agency. You will continue to serve as a lead social media client contact while also effectively managing and guiding mid-to-junior level staff as they implement social media tactics for client programs. Your time should be spent ensuring the overarching social strategy is solid and metrics are being met on every level, nimbly shifting approaches as necessary to ensure client business objectives are being reached. You are well-versed and experienced across social platforms, demonstrating deep experience and knowledge both internally and externally. You're able to speak to best practices and trends and provide your POV both internally and with clients. As a Director, you are taking on greater oversight of social media hours allocated on client budgets, providing projections for staff charts. Further, you are expected to have a more dedicated role in the professional development of your direct reports along with providing education to account teams and across the agency as appropriate, liaising with your own manager to ensure staff development is a top priority. Typically, the Director, Social Media:

  • Serves as senior lead representing the social media team for at least 3 core social clients and/or major projects depending on overall scope of the client engagement
  • Typically has 7-10 years' relevant experience
  • Manages assigned projects independently with 1-2 direct reports
  • Actively participates in new business efforts, whether growing current business or helping to secure new clients
  • Reports into the Vice President, Senior Vice President or Executive Vice President

Key Responsibilities:

Client Partnership

  • Develops and cultivates relationships with clients and external audiences
  • Thoughtfully counsels clients based on social media landscape and business goals, showcasing ability to marry social media tactics up to client's broader strategy; takes immediate action on client feedback
  • Develops social strategies based on client objectives, defining measurable KPIs and proactively assessing results on an ongoing basis to set benchmarks, inform content strategy and ensure success
  • Proactively directs planning and execution of social media projects ensuring timeliness, efficiency and high-quality delivery of results
  • Possesses skills necessary to handle issues management, mobilizing teams to respond to issues and provide strategically sound recommendations to clients on how to handle/address issues
  • Deep experience in developing social SOPs/playbooks and establishing channel guidelines
  • Ability to coach and train client and internal teams in social and influencer best practices (e.g., 101 sessions) in collaboration with EVP
  • Plays active role in developing and tracking budgets related to client social media activities, with ability to mentor mid-to-junior level staff on financials as appropriate
  • Supports Global Head of Engagement Strategy and Head of Engagement Strategy in monthly/quarterly forecasting and developing Engagement Strategy staff plans for core clients
  • Able to gather information to make appropriate decisions for clients and internal teams
  • Manages multiple priorities at once and with ease
  • Serves as quality control and final review of social content prior to client delivery

Business Development & Operations

  • Researches, develops and presents new business proposals, gaining more confidence and experience leading new business efforts
  • Participates in organic/new business pitches with confidence
  • Identifies and realizes opportunities for organic account growth by offering new social tactics, ideas and upsells current offering on the account where they are embedded
  • Understands key issues to be considered when making decisions and has the ability to formulate strong recommendations based on experience and data
  • Utilizes data to drive agency recommendations and idea generation including ability to lead social listening and research projects to uncover clear and actionable insights
  • Demonstrates in-depth knowledge of social media strategies and platform nuances across primary social channels - Facebook, Instagram, X, LinkedIn - with working knowledge of YouTube, Pinterest, Snapchat and TikTok
  • Demonstrates an understanding of Evoke KYNE's mission and values and a commitment to the growth and success of the company
  • Collaborates with EVP to continue to enhance social/influencer capabilities, suggesting new offerings or ways to elevate current practices and approaches

Leadership & Teamwork

  • Works collaboratively with account teams and other specialty teams, with ability to seamlessly flex between teams/management styles
  • Demonstrates initiative, resourcefulness and works through issues independently as much as possible and effectively collaborates when appropriate
  • Serves as a resource to account teams to educate and provide strategic counsel on social and influencer programs
  • Proactively seeks continued education including via social platform trainings and external social and digital skill-building courses
  • Assists in onboarding new specialty team members and account team members to best practices for working with social team
  • Provides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets (copywriting, research, project management, community management, etc.)
  • Serves as a role model for junior team members
  • Conducts annual reviews for direct reports (as appropriate) and regular check-ins, overseeing professional development and opportunities for growth and advancement
  • Supervises junior staff by mentoring, motivating, coaching and providing clear and consistent feedback
  • Role models company values and inspires an inclusive culture

Effective Communication

  • Plays a major part in drafting and providing oversight in development of social media strategies inclusive of those for corporate and unbranded/patient channels
  • Robust knowledge of social media best practices across channels and keen eye for reviewing social content for consistency, voice, channel nuances, brand/program style and developing analytics reports to report on results
  • Collaborates with account teams to set appropriate timelines and follows established processes of leveraging strategic briefs and ensuring social team inclusion as appropriate