Marketing Specialist
4 weeks ago
Marketing Specialist will be involved in all aspects of brand marketing. A key area of focus includes marketing plan development and implementation in US & Canada, and assisting on a global level.
Responsibilities:
Assists Senior Manager in all category marketing activities and plans. Executes plans on a global basis for all regions and accounts.
Works closely with Product Development and Creative teams to execute all artwork requirements for both existing & new items including digital/social assets, promotional display graphics, product packaging
Oversees category budget and program management of projects to ensure alignment, accuracy and executional excellence
Provides category and brand recommendations for promotional planning and marketing support activities.
Key role in digital media and communications including briefing agencies, establishing content and media strategy, establishing KPIs and goals, researching new platform opportunities, participating in the asset creation process.
Leads key marketing initiatives within digital media, research, consumer sampling activations & public relations activities on a global basis. Acts as primary category liason for outside agencies.
Coordinates & interacts regularly with internal departments for brand integration and execution of all programs
REQUIREMENT:Marketing major required/MBA desiredSocial & digital media experience and knowledge
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