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Marketing Customer Journey Analyst
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Marketing Customer Journey Analyst Location: Remote, Massachusetts SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Get To Know The Team: SS&C Intralinks is the leading worldwide Fintech SaaS solution for the global banking, deal-making and capital markets communities. Our industry leading technology enables the secure flow of information, empowering the largest banks and companies around the world to execute deals more productively, safely, and with complete confidence. Our team emphasizes a culture in which individuals feel connected, accomplished, and equipped to do what they do best while having fun doing it. We are comprised of highly talented and motivated individuals with diverse skillsets. We promote a collaborative work environment and encourage out-of-the-box thinking to fuel new and innovative solutions. Job Role Summary – Marketing Analyst SS&C Intralinks is searching for a Marketing Analyst to join our team. In this role, you will be responsible for providing analytical and strategic support to our Marketing business units. This role will focus on generating comprehensive data metrics and delivering key insights to stakeholders to optimize campaign performance and increase return on investments. The Marketing Analyst will partner with internal teams (Automations, Web, Paid Media, etc.) to align on core business needs and expand existing KPI’s into a more holistic visualization of the marketing funnel. The candidate is an expert in top-of-the-funnel metrics related to email, web and paid media performance (e.g. Open Rate, CTR, Impressions, Pageviews, etc) in addition to having at least 4-6 years’ experience working in Marketing and CRM platforms such as Marketo Engage (or equivalent), Marketo Measure (aka Bizible), GA4, Looker Studio and Salesforce. The ideal candidate is detail oriented and a creative problem solver. They enjoy working with large data sets and actively seek to redefine and automate processes. This includes staying up to date with the latest technologies and analytic techniques and applying this knowledge to implement new standards across the business. What You Will Get To Do: Responsible for providing analytical and strategic support to our Marketing business units. Focus on generating comprehensive data metrics and delivering key insights to stakeholders to optimize campaign and tactic performance. Partner with Marketing Automations, Web Development and Paid Media to align on core business needs and implement marketing workflows to create a standardized approach for campaign execution and analysis. Manage and transform large datasets from complex systems to produce actionable insights. Apply relational data modeling concepts to identify key data points from various enterprise and third-party sources and normalize the results into comprehensive data sources for reporting and analysis. What You Will Bring: Bachelor’s degree with a focus in Business, Marketing, Computer Information Systems or Statistics is preferred. 4-6 years’ experience within a Marketing Analytics, Automations or Specialist role (B2B experience preferred). 4-6 years’ experience with enterprise Marketing/CRM systems: Marketo Engage (or equivalent), GA4, Google Ads, Looker Studio and Salesforce. Advanced BI reporting tool skillset, specifically with Tableau (preferred), Power BI or similar. Demonstrated experience using SQL or other query languages with large relational databases. Familiar with marketing multi-touch attribution modeling. Excellent written and verbal communication skills. Advanced experience with Excel and PowerPoint. Thank you for your interest in SS&C To further explore this opportunity, please apply through our careers page on the corporate website at www.ssctech.com/careers . #LI-MB3 Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. SS&C offers excellent benefits including health, dental, 401k plan, tuition and professional development reimbursement plan. SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws. #J-18808-Ljbffr
