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Public Relations Manager
2 months ago
Headquartered in Las Vegas, MassMedia Marketing Advertising + PR is a women-owned, digital-first media and PR agency. Our team is a passionate, high-performing group with diverse backgrounds and experiences who take pride in the work that we do. We reach complex audiences and compel them to take action, achieving long-term business growth and market leader status for our clients. Our campaigns include award-winning work for some of the region's most recognized companies. In business for 25 years and under new leadership since 2019, we foster a culture of trust and transparency, and we lean on each other to get the job done. We offer a flexible work environment where ideas are shared across all disciplines, and there are many opportunities for advancement.
We are currently seeking an experienced, full-time Public Relations Manager to join our growing PR team. Our ideal candidate is a professional crisis expert who has strong media relationships, can lead corporate clients and a team. It is also imperative to know how to work with the media to bring complex stories to life. This role will report directly to the Director of Public Relations and will play a vital role in the strategy and execution of PR campaigns for our corporate clients.
DUTIES AND RESPONSIBILITIES:
- Develop and execute PR plans and strategies that are on-brand and deliver on your clients' objectives
- Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary point of contact
- Identify local, regional, and national target media contacts across all channels and build/nurture positive relationships with the media on behalf of your clients
- Identify and develop proactive story hooks and pitch angles to secure consistent coverage for your clients
- Monitor news and client industries to hook onto trends and identify strategic PR opportunities for your clients
- Produce and pitch a wide range of press materials and content to secure earned placements for your clients (key messages, news releases, articles, blog posts, etc.)
- Facilitate client interviews, ensuring spokespeople are prepared and key messages are consistently conveyed through media coverage
- Mentor and cultivate strong relationships with junior staff by providing direction, feedback and sharing industry knowledge
- Assess and provide feedback on PR department processes to improve communication and workflow
- Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels
- 3-5 years of experience in a PR management role with a successful track record of implementing Corporate media relations campaigns
- Previous agency experience is preferred
- Possess a strong understanding of the media landscape with existing contacts and relationships across local, regional, and national consumer news media
- Creative leader and problem solver with the ability to work independently and as part of a collaborative team
- Proficiency in Meltwater or similar media tool to deliver impactful reports and demonstrate ROI for clients
- Bachelor's degree in communications, journalism, marketing or PR
- Frequent travel as needed
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Our comprehensive compensation and benefits program includes:
- Flexible work environment where you aren't tied to a desk; hybrid work schedule
- Competitive salaries and opportunity for advancement; we always strive to promote from within
- Medical, dental and vision plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
- 401(k) plan with company matching program
- Generous paid time off policy that increases each year you are with the company
- Eleven (11) paid holidays and we pay you to take your birthday off
- Frequent company happy hours, events and team building activities
- Professional development opportunities