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Digital Growth Marketing Manager

4 months ago

Lehi, United States Startup Full time

The Nearmap Digital Growth Marketing Manager is a member of the North American Marketing Team and reports into the global digital marketing group. In this role, you will combine creativity and analytical skills to generate relevant lead volume and pipeline within Nearmap vertical segments. Come prepared to find effective ways to utilize digital media channels in acquiring higher-converting customers at lower costs. The role centers on delivering rapid results while developing optimized and repeatable programs for long-term growth. As a representative of both the regional business and the global team, the Digital Growth Marketing Manager will interface and direct the efforts of the digital agency partner, holding them accountable for results while regularly reporting progress to the Nearmap team. Innovation, collaboration, and a growth mindset is key as this marketer is responsible for program development, implementation and optimization through testing. Key Responsibilities: Digital Demand Generation

- Lead the execution strategy of paid media campaigns, including campaign implementation, optimization, testing, and reporting Digital ABM

- Establish and manage digital account-based marketing campaigns that support enterprise growth campaigns across vertical markets Stakeholder Managemen t - Work closely with Marketing Managers to develop effective growth campaigns that support vertical objectives and targets Vendor Management

- Partner with external agencies and internal stakeholders to drive growth through data-backed testing and strategies Reporting

- Implement performance tracking using Google Tag Manager, UTM and Google Analytics Analysis

- Analyze and report on end-to-end conversion of leads and prospects generated from outbound and paid social media channels Please note, due to heavy collaboration with our Australia team, it is required that this person resides within the U.S. Pacific, Mountain, or Central time zones. Bachelor’s Degree in Marketing or other related field 5+ years in a similar role within a B2E/B organization Hands-on experience managing advertising within display networks, search platforms, and social channels Experience in digital ABM development and platforms: 6sense preferred Knowledge in setting and monitoring media campaigns across Google, Bing, Facebook, LinkedIn and similar digital channels Knowledge in Marketo, SFDC, Looker (or other data visualization tools) Passionate about emerging trends in the digital marketing landscape Strong communicator with the ability to translate complex ideas into creative and compelling campaigns and messages Clear and concise writing skills Ability and willingness to travel. Due to heavy collaboration with our Australia team, it is required that this person resides within the Pacific, Mountain, or Central time zones. Some of our benefits Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Our current benefits include access to the Nearmap employee share scheme, short and long-term financial incentives, flexible working options, paid volunteer days, gym and phone rebates, and lots of development opportunities including hack-a-thons and pitch-fests.

Working at Nearmap We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.

Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.

Please note that Nearmap's shutdown period is from the 22nd December 2023 to 8th January 2024. Our team will endeavour to get back to you as soon as we return - until then, wishing you a happy festive season Please mention you found this job on Startup Jobs. It helps us get more startups to hire on our site. Thanks and good luck Be the first to apply. Receive an email whenever similar jobs are posted. Ace your job interview Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

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