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Lead Generation Specialist, Marketing
1 month ago
Company Overview Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets. What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability. You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you’ll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated. Let’s revolutionize healthcare, together. Join us and be a part of something extraordinary. Position Summary Embark on a journey with us at the vanguard of our B2B commercial strategy, where a world of opportunity awaits those who dare to lead the charge. As a Lead Acquisition Specialist, you are not just filling a role; you are stepping into a realm of innovation and transformative growth. Your mission, should you choose to accept it, is to be the architect of our lead generation frontier, meticulously crafting the very bedrock of our marketing endeavors through the acquisition of premium leads. In this role, you are more than a specialist; you are a pioneer. You will harness your innate drive and laser-focused ambition to identify, engage, and captivate potential prospects, turning possibilities into tangible successes. Your strategic acumen and tenacious spirit will guide you through the intricate labyrinth of lead acquisition, establishing enduring connections and unlocking doors to boundless opportunities. This is your moment to shine, to make a lasting impact, and to etch your name in the annals of our organization's history. Join us on this exhilarating path, where each lead is not just a potential sale but a stepping stone towards our collective triumph. Together, we will challenge the status quo, redefine the boundaries of what's achievable, and soar to unprecedented heights of excellence. Let's embark on this transformative journey and reshape the future, one lead at a time. Duties and Responsibilities Develops and executes lead generation strategies targeting B2B net new contacts, with a focus on top-of-funnel activities to drive awareness and interest in our products/services. In coordination with campaign managers, implements lead acquisition-specific campaigns across various channels, including email marketing, social media advertising, events, content marketing, and digital advertising, to reach new target audiences effectively. Collaborates closely with the marketing campaigns team to align lead acquisition efforts with overall marketing objectives and campaign initiatives. Uses marketing automation tools and Customer Relationship Management (CRM) systems to manage lead data, track campaign performance, and optimize lead conversion rates. Ensures GDPR compliance in all lead acquisition activities, including obtaining consent and managing opt-ins/opt-outs effectively. Implements best practices for data privacy and security to protect customer information and uphold regulatory requirements. Analyzes lead acquisition metrics and KPIs to measure the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations for optimization. Performs other duties as assigned. To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands or to climb, balance, stoop or kneel. Knowledge and Skills Proven track record of successfully executing lead acquisition campaigns and driving measurable results. Strong understanding of GDPR regulations and compliance requirements related to lead generation activities. Proficiency in marketing automation platforms and CRM systems (e.g., Marketing Cloud / Salesforce). Excellent analytical skills and ability to interpret data to inform decision-making. Experience and Qualifications Bachelor's degree in Marketing, Business Administration, or related field. 2-4 years of experience in lead generation or digital marketing, preferably in a B2B environment. #J-18808-Ljbffr
