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Direct Buy Media Buyer

4 months ago

El Segundo, United States 310 Nutrition Full time

THE ROLE

Direct Buy Media buyer who will be responsible for growing new digital advertising campaigns to acquire new customers all while fostering a collaborative work environment. Lead and lead by example. Not just delegate but divide and conquer. Roll up your sleeves and dig in to push tasks across the finish line.

WHAT YOUR DAY WILL LOOK LIKE

* Lead a team team and handle inter-departmental daily tasks, manage priorities and work efficiencies, working closely with the media buyers to keep on timeline.

* Set up test campaigns and calls with new traffic sources

* Constantly update funnels based on split test wins and create funnels based on need

* Finding new traffic by contacting new websites, publishers, and other vendors to build connections and relationships

* Contact, negotiate, and close contracts with new traffic sources

* Analyze web metrics, provide campaign effectiveness reports and perform optimizations when appropriate to improve media performance

* Optimize and grow media buys such as budgeting, creative testing and data reporting.

* Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets

IDEAL CANDIDATES WILL HAVE

* 3+ years of performance based marketing

* Bachelor's Degree preferred

* Experience managing 6 figure monthly performance budgets

* Management experience is required

* 1+ Years managing in house digital media buying teams

* Experience with direct to consumer advertising

* Able to build, develop, and lead a team

* Experience managing external partners

* Strong negotiating skills and ability to close a deal

* Strong mathematical and analytical skills and ability to relate results to company's business objectives, providing a basis for measurement of the digital marketing activities

* Detail oriented and proficient at managing projects and able to organize, prioritize and structure workload