Media Associate

3 weeks ago


El Segundo, United States Motion Recruitment Full time

Our Client, a Multinational Toy Manufacturer is looking for someone to join their team as a YouTube Media Associate to join their team out of El Segundo, CA


Responsibilities

  • Assist in translating Mattel’s Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
  • Monitor competitors and macro trends and suggest campaign optimizations as needed.
  • Make real-time optimizations to maximize channel performance & media efficiency.
  • Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns
  • Assist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.
  • Support Sr Media Partners on weekly reporting calls for each brand.



Qualifications

  • Bachelor's degree in Marketing/Business/Communications or related preferred
  • 1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus
  • Knowledge of YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms
  • Knowledge of SEO practices, keyword research, and content optimization
  • Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)


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