Field Marketing Specialist

1 week ago

Itasca, United States IFS Full time

Company DescriptionFounded in The Netherlands in 1988 and with over 2,200 customers worldwide, IFS Ultimo delivers rich, SaaS-based enterprise asset management (EAM) solutions known for rapid deployment, ease of use and unparalleled time to value.We believe happy and productive technicians and operators are the backbone of profitable, sustainable businesses. We strive to make the lives of these frontline VIPs easier by minimizing admin time, maximizing wrench time, and automating workflows. Our powerful EAM solution enables more than 100k technicians and operators, who manage over 15 million assets worldwide.IFS Ultimo is part of the global IFS organization, which develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations.This position is able to sit 100% remote within the USJob DescriptionWe are growing The role of Field Marketing Specialist is essential to our team's ability to scale into exciting new markets around the world.Reporting to the Head of Global Campaigns, you will be the go-to marketing specialist for your region (North America). In this role, you are responsible for executing the marketing plan at the regional level, by utilizing marketing campaigns, messages and assets developed by the corporate marketing team. You will own engagement for your target market, driving interest, creating leads and partnering with sales to convert leads to opportunitiesApart from execution, you will be a major contributor to defining marketing strategy in your region. From time to time, you will also develop content for your market where gaps may exist.In this role, you will:Effectively localize and execute centrally-developed marketing campaigns & event plans in your regionCollaborate closely with regional sales leadership to prioritize marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materialsDevelop and implement effective marketing strategies to attract new contacts and convert them to leadsMonitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programsOn a daily basis, monitor incoming leads and MQLs for your region, ensuring they have accurate data and that BD has what it needs for fast follow upWorking closely with the Global Events Specialist, support and execute detailed event plans in your region, attend scheduled events and tradeshows, own lead capture onsite, and work with Business Development to ensure timely lead follow upBased on agreed event KPIs, provide results and ongoing reporting as leads are followed upDevelop and refine the annual event strategy for your region, analyzing past event performance and making recommendations for future eventsRegularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolutionMake recommendations on how to allocate regional marketing budget on a semi-annual basisOn occasion, develop content to fill campaign gaps in your marketQualificationsAt least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companiesAt least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targetsAt least 2 years of experience with tradeshow execution, including logistics, and promotion of the eventROI and goal-drivenComfort and confidence with making decisions quicklyAdditional InformationUS-based (remote), Eastern or Central time zones onlyAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer

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