Sr Paid Media Strategist, Cross-Channel

4 weeks ago


Atlanta, United States Salesforce Full time

As a Cross-Channel Strategist, you will lead digital demand generation for a suite of Salesforce products by supporting world-class B2B paid channel programs, including content syndication and third-party email. Along with owning relationships with vendors and ad tech partners, you will work cross-functionally with cloud strategists, integrated campaigns, operations, and media intelligence teams. As a key member of Media Lab, you will:

Serve as the in-house expert on content syndication and third-party email, while lending support as needed across other key paid channels Build and manage relationships with media vendors and ad tech integration partners Partner closely with vendors to flawlessly execute end-to-end lead generation campaigns, including lead testing and troubleshooting Collaborate with cloud strategy counterparts to help manage budgets, media strategy & planning, and achieve campaign targets Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance Provide regular campaign reporting insights and analysis in the form of frequent optimization updates and wrap-ups Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape

Requirements: Minimum 5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries Experience with content syndication programs, vendor management, and ad tech integration solutions, such as Integrate Familiarity with paid media lead generation programs Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion Organization, agility, and know-how to manage multiple projects at once Exceptional oral and written skills Collaborative/team mentality Strong analytical thinker, driven problem-solver, and a curiosity to understand the why as well as the what Proficiency in Excel and/or Google Sheets Proficiency using data visualization tools such as Tableau and Datorama

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