Sr Paid Media Strategist, Cross-Channel
4 weeks ago
As a Cross-Channel Strategist, you will lead digital demand generation for a suite of Salesforce products by supporting world-class B2B paid channel programs, including content syndication and third-party email. Along with owning relationships with vendors and ad tech partners, you will work cross-functionally with cloud strategists, integrated campaigns, operations, and media intelligence teams. As a key member of Media Lab, you will:
Serve as the in-house expert on content syndication and third-party email, while lending support as needed across other key paid channels
Build and manage relationships with media vendors and ad tech integration partners
Partner closely with vendors to flawlessly execute end-to-end lead generation campaigns, including lead testing and troubleshooting
Collaborate with cloud strategy counterparts to help manage budgets, media strategy & planning, and achieve campaign targets
Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
Provide regular campaign reporting insights and analysis in the form of frequent optimization updates and wrap-ups
Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape
Requirements:
Minimum 5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries
Experience with content syndication programs, vendor management, and ad tech integration solutions, such as Integrate
Familiarity with paid media lead generation programs
Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion
Organization, agility, and know-how to manage multiple projects at once
Exceptional oral and written skills
Collaborative/team mentality
Strong analytical thinker, driven problem-solver, and a curiosity to understand the why as well as the what
Proficiency in Excel and/or Google Sheets
Proficiency using data visualization tools such as Tableau and Datorama
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