Media Buying and Planning Intern

3 weeks ago

Atlanta, United States Response Media Full time

MEDIA PLANNING & BUYING INTERN

Position Overview

Response Media is seeking an upcoming graduate or recent graduate to join our Integrated Media team. This role will include assisting the media team with planning, buying and management of paid digital media channels.

Qualifications

  • Senior or recent college graduate from programs related to advertising, marketing, communications, journalism, or business, with potential for full-time transition
  • Familiarity with media planning; completion of related coursework preferred
  • Strong written and oral communication skills with a willingness to actively contribute ideas and perspectives
  • Advanced skills with Microsoft Office, including Word, PowerPoint, and Excel
  • Strong organizational skills with excellent attention to detail

Roles & Responsibilities

  • Hybrid role, requiring 2 days in Response Meda offices located in Norcross, Georgia
  • Assist the Integrated Media team with day-to-day operations, including media research and evaluations, campaign administration and reporting
  • Assist in the development of audience research and competitive analysis, including the gathering of media consumption and competitive data and incorporating data into comprehensive charts and insights
  • Prepare and update client media recommendations including media plans, insertion orders
  • Assist in executing digital media campaigns (direct or programmatically in-house)
  • Participate in strategy and optimization brainstorming sessions
  • Attending internal and/or client facing meetings

About Response Media

Response Media is a leading digital marketing agency empowering businesses to thrive in the evolving marketing landscape. By leveraging the power of data and innovation, we craft tailored solutions that drive growth, engagement, and success. With a client-centric approach and a dedication to staying ahead of industry trends, Response Media delivers transformative results, leaving a lasting positive impact on clients' growth.

For more information about Response Media, visit www.responsemedia.com

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