Paid Search Lead

2 weeks ago

Atlanta, Georgia, United States Marketwake Full time

Channel Lead (Paid Search)

Position Overview:

Marketwake is experiencing rapid growth and is searching for a dynamic Paid Search Lead to join our Paid Media team. This role will focus on driving forward our Paid Search initiatives while taking on a leadership role within the paid media team, mentoring and training Media Managers. The ideal candidate will possess the skills to manage day-to-day campaign operations, derive actionable insights from client reporting, and strategize media campaigns to enhance our clients' media performance. This position requires a seasoned critical thinker and problem-solver who can adapt quickly and take a proactive, goal-centric approach to their work.

Joining the Marketwake Paid Media team means you'll play a pivotal role in shaping innovative media strategies that elevate our clients' performance. You'll work in a dynamic, creative environment, collaborating with talented marketers to drive impactful growth for both Marketwake and our clients.

Responsibilities:

  • Lead the strategic management of Paid Search campaigns, demonstrating proficiency in Google Ads and Microsoft (Bing), across a diverse portfolio of businesses
  • Mentor and train Media Managers, providing guidance on campaign management best practices, strategic thinking, and problem-solving skills
  • Develop insightful tactical reports and work towards automation, increasing efficiency in campaign operations
  • Collaborate closely with internal teams to implement and optimize clients' digital strategies, aligning with organizational goals
  • Work with the Paid Media and Account Management teams to plan upcoming media campaigns, laying the groundwork for impactful and high-performing initiatives
  • Coordinate and lead discussions with third-party vendors to discuss ongoing account enhancements and strategic launches
  • Ensure project deadlines are met and deliver excellent work through cross-functional internal collaboration
  • Stay abreast of cutting-edge tools, technologies, and media beta opportunities to continually enhance campaign performance

Attributes:

  • Proactive and driven self-starter
  • Pursues excellence through growth and development initiatives
  • Effective problem solver with the ability to navigate complexities
  • Active listener attentive to clients' needs
  • Demonstrates agility in mastering new ad channels, ad software, and technical concepts
  • Gritty, tenacious, and motivated by a fast-paced, ever-evolving work environment
  • Relationship-oriented with a track record of achieving results
  • Eager and enthusiastic to learn and adapt
  • Embraces challenges with a positive demeanor
  • Approaches professional day-to-day with a healthy sense of humor

Skills:

  • Advanced understanding of Microsoft Excel for data analysis and reporting to identify strategic trends and opportunities
  • Organized and detail-oriented
  • Exceptional communication skills, both written and verbal
  • Phenomenal team player who embraces collaborative teamwork
  • Strong presentation skills, facilitating effective communication of media insights and recommendations

Qualifications:

  • 3-5 years of media experience
  • Bachelor's degree in PR, Marketing, Advertising, or Communications, preferred but not mandatory.

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