Manager, Paid Search

4 weeks ago


Atlanta, United States Home Depot Management Company, LLC Full time
Position Purpose:

As a Paid Search Media Manager at The Home Depot, you will lead a team of paid media professionals that are responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Manager will work cross-functionally with internal and external stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Manager supervises a team of 2-5 direct reports and coordinates with external service providers to deliver best-in-class results.

Key Responsibilities:
  • 10% Budget Management - Budget management and stewardship of omni-channel investments
  • 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
  • 20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
  • 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
  • 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
  • 20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Direct Manager/Direct Reports:
  • This position typically reports to Sr Manager, Media
  • This position has 2-5 direct reports
Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.
Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
Preferred Qualifications:
  • Omni-channel agency planning/buying experience
  • Hands-on Paid Search experience managing large budgets and multiple stakeholders
  • Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
  • Masterly of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, Acquisio, etc)
  • Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred
  • Possess a basic understanding of all digital media disciplines
  • Previous management experience is desired
  • Strong project management and multi-tasking skills are a must
  • Strong analytical and problem-solving skills
  • Detail oriented with strong attention to project management and follow-through
  • Excellent presentation and analytical skills
  • Exemplary written and oral communication skills
  • Expert-level Excel and strong PowerPoint (PPT) skills
  • Previous media agency experience preferred
  • Must be a team player willing to provide support where needed with projects and planning
Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
  • 5
Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

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