VP of Marketing
3 weeks ago
Description
The VP of Marketing will play a critical role in shaping and executing the marketing strategy for WGACA. This role requires a dynamic and strategic marketing leader with a proven track record in driving growth and brand awareness. The VP will work closely with the executive team to align the marketing initiatives with the broader goals and objectives of the business You will have the opportunity to lead a talented marketing team, collaborate with cross-functional stakeholders such as sales (retail, ecommerce, and wholesale, IT, and Finance, and contribute to the overall success of the business.
Essential Duties and Responsibilities:
Develop and execute the overall marketing strategy to support WGACA's growth objectives and establish a strong market presence
Lead and manage a team of marketing professionals, providing mentorship, guidance, and support to drive individual and team performance
Oversee all aspects of marketing, including brand management, digital marketing, social media and content marketing, product marketing, demand generation, and customer marketing
Collaborate with the executive team to define target markets, customer personas, and go-to-market strategies
Drive customer acquisition and revenue growth through effective demand generation campaigns, lead generation activities, and sales enablement initiatives
Build and maintain strong relationships with key stakeholders, including sales, product management, and executive leadership, to ensure alignment and maximize marketing impact
Monitor industry trends, competitive landscape, and customer insights to identify opportunities and develop innovative marketing strategies
Drive the development and execution of compelling marketing campaigns across multiple channels, ensuring consistent messaging and brand positioning
Institute KPIs to measure success of campaigns and leverage targeting and optimization strategies to make a measurable impact
Develop annual and seasonal marketing plans to acquire new customers and drive traffic to the site including SEO/SEM and other programs
Be responsible for developing digital paid media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive omni-channel traffic and customer acquisition
Track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness and ROI of marketing initiatives
Stay abreast of emerging technologies, marketing tools, and best practices to drive innovation and continuous improvement
Qualifications & Skills:
Bachelor's degree in marketing, business, or a related field
(Master's degree preferred)
Proven experience as a marketing leader in a high-growth direct to consumer company, including retail, ecommerce, and live-selling, or other in a scale-up environment(Luxury market a plus)
Strong knowledge of the retail and ecommerce industry
Demonstrated success in developing and executing strategic marketing plans that drive revenue growth and brand recognition
Experience managing and mentoring a team of marketing professionals
Excellent leadership and communication skills, with the ability to collaborate and influence cross-functional teams
Strong analytical mindset and proficiency in analyzing marketing data to inform decision-making
Ability to thrive in a fast-paced, entrepreneurial environment with changing priorities and tight deadlines
Creative thinker with a passion for innovation and finding new ways to engage target audiences
Proven ability to adapt to evolving market conditions and leverage emerging marketing trends and technologies
Proficiency in data analysis tools and the ability to derive actionable insights from marketing data, such as customer segmentation, campaign performance, and ROI analysis
Skill in creating and managing marketing budgets, allocating resources effectively, and optimizing marketing spend to achieve maximum impact and ROI
Ability to identify and define target market segments, understand their needs and preferences, and develop tailored marketing strategies to effectively reach and engage them
Experience in developing product positioning, messaging, and go-to-market strategies, as well as collaborating with product teams to drive successful product launches
Knowledge of public relations strategies, media relations, and crisis communications, including developing relationships with industry influencers and managing media outreach
Understanding of customer journey mapping, user experience design, and the ability to improve customer touchpoints to enhance overall customer experience and satisfaction
Skill in crafting compelling brand narratives, developing content strategies, and overseeing the creation of engaging and relevant content across various channels and formats
Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and other tools to streamline marketing processes, track performance, and enhance campaign effectiveness
Ability to conduct competitive research and analysis to identify market trends, monitor competitor activities, and leverage insights to differentiate the company's offerings and strengthen market position.
#J-18808-Ljbffr
-
VP of Marketing
24 hours ago
Salt Lake City, United States Leeloo Trading Full timeOur company is in the trading evaluation space and we are looking for a VP of Marketing to scale our marketing initiatives manage our current marketing team. Our ideal candidate will be an individual who has a passion for trading in the Futures markets and has the ability to work in an entrepreneurial environment.This candidate will work closely with senior...
-
VP, Strategic Client Partnerships
1 week ago
Jersey City, United States Open Health Full timeVP, Strategic Client PartnershipsJob Summary Our VP, Strategic Client Partnerships is a senior, strategic, and group-wide role. With their ability to create a positive commercial environment for partnership, they are accountable for driving accelerated growth on a small number of priority client company accounts across our Centers of Excellence (COEs). Our...
-
VP of Business Development
2 weeks ago
Foster City, United States Standard Fiber LLC. Full timeVP of Business Development Company: Standard Fiber LLC. Location: Foster City, CA Position Type: Full Time Experience: 2 years Education: Unspecified VP of Business Development Plan, direct, and coordinate the distribution of imported home textiles, ensuring products are efficiently moved from suppliers to customers; develop, implement, and manage sales...
-
Marketing Coordinator
2 weeks ago
Culver City, United States Sony Pictures Entertainment Full timePrimary responsibilities will include assisting and supporting the VP, Digital Marketing, and department, on overall administrative, marketing, and related activities on Wheel of Fortune, Jeopardy! and other shows as needed. All projects and work will be initiated by the VP, Digital Marketing, who will direct and supervise all tasks relating to the...
-
Manager, Integrated Marketing
4 days ago
Universal City, United States NBC Universal Media, LLC Full timeWorks with VP to develop partnership strategies across linear, digital and social and works with media partners from idea development through creative execution and post-production finishing. Responsible for maintaining department documents, records, Manager, Marketing, Business Services, Production, VP
-
VP Product
4 days ago
Jersey City, United States Morpheus Talent Solutions Full timeVice President of Product (LLM) - Senior Leader Tri-State Area or Eastern Time Zone, Canada $180k - $220k basic + bonus Morpheus are currently partnered with a leader in the Gen AI consulting space in the U.S. We are looking for a talented and experienced Vice President of Product (LLM) to drive the development of AI-driven products and solutions tailored to...
-
VP Product
1 week ago
Jersey City, United States Morpheus Talent Solutions Full timeVice President of Product (LLM) - Senior LeaderTri-State Area or Eastern Time Zone, Canada$180k - $220k basic + bonus Morpheus are currently partnered with a leader in the Gen AI consulting space in the U.S. We are looking for a talented and experienced Vice President of Product (LLM) to drive the development of AI-driven products and solutions tailored to...
-
Sr. Manager/Associate Director
3 weeks ago
Jersey City, United States Tiger Analytics Full timeJob DescriptionJob DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have...
-
Sr. Manager/Associate Director
4 weeks ago
Jersey City, United States Tiger Analytics Full timeJob DescriptionJob DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have...
-
Sr. Manager/Associate Director
4 weeks ago
Jersey City, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value...
-
Sr. Manager/Associate Director
2 hours ago
Jersey City, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value...
-
Vice President of Marketing
1 week ago
Kansas City, United States National Association of Intercollegiate Athletics Full timeThe Vice President of Marketing is responsible for leading the NAIA's marketing efforts including strategy, planning, and execution. The role will oversee brand strategy, digital marketing including athletics communication, social media, PR, email campaigns, advertisement, and digital and content creation to support various initiatives. With a combination of...
-
Sr. Manager/Associate Director
3 weeks ago
Jersey City, New Jersey, United States Tiger Analytics Full timeTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business...
-
VP of Operations
3 weeks ago
City of Industry, United States CU TRANSPORT INC. Full timeJob DescriptionJob DescriptionA Vice President (VP) of Operations for a Non-Vessel Operating Common Carrier (NVOCC) plays a crucial role in overseeing and managing the day-to-day operations of the company. NVOCCs are logistics companies that specialize in organizing and managing the transportation of cargo for shippers without owning their own vessels. The...
-
VP of Product
1 week ago
Arizona City, United States SnapDragon Associates LLC Full timeAbout the Company: We are currently working with a well-established manufacturer of specialty window and door products. A fast-growing organization that is looking to break through into new markets while they look at expansion. They serve a diverse customer base including window and door manufacturers, as well as millwork wholesalers with door-hanging...
-
Manager Integrated Marketing
4 days ago
Universal City, California, United States NBCUniversal Full timeJob DescriptionThe primary role of the Manager on the Integrated Marketing team, under the SVP and VP of Integrated Marketing, is to act as support to the Integrated Marketing team, which develops and produces custom integrated content for 18-20 theatrical film and home entertainment releases each year. The candidate must be detail-oriented, organized,...
-
Agile Scrum Master
3 weeks ago
Jersey City, New Jersey, United States Mitchell Martin Inc Full timeOur client, one of the largest banks in the US with wealth management, investment banking, and international business, is seeking an Agile Scrum MasterLocation: Jersey City, NJPosition Type: Contract Qualifications:Looking for someone with 5+ relevant experience and less than 5-8 years of overall experience. Looking for someone who is top performing at AVP...
-
VP of Marketing
1 week ago
West Valley City, United States ACCUR Recruiting Services Full timeCompany description Our client is a group of world-class ski resorts located in the Western United States. With a commitment to exceptional guest experiences, environmental stewardship, and employee satisfaction, the company has built a reputation as one of the premier ski resort groups in the world. Objective of the Role Our client is seeking a dynamic and...
-
Vice President of Marketing
6 days ago
Kansas City, United States NAIA Full timeThe Vice President of Marketing is responsible for leading the NAIA’s marketing efforts including strategy, planning, and execution. The role will oversee brand strategy, digital marketing including athletics communication, social media, PR, email campaigns, advertisement, and digital and content creation to support various initiatives. With a combination...
-
Integrated Insights and Analytics
3 weeks ago
Foster City, United States The Fountain Group Full timeIntegrated Insights and Analytics Backfill JD for Liver Responsible for leading the commercial patient analytics and promotional analytics for the Liver (HCV and HBV) therapeutic areas. This role requires leveraging a broad and deep skill set (functional expertise, therapeutic area knowledge, communication skills, leadership and influencing, executive...