Marketing Director
2 weeks ago
We are looking for someone with a passion for marketing to join our amazing team as a Marketing Director. This role has the wonderful opportunity to champion the growth of the Colliers brand while providing support and strategic direction to marketing professionals in Boston. You are well known for having cutting-edge ideas and implementing them. You successfully guide projects from concept to execution in a fast-paced and deadline-driven environment. You are an excellent communicator who also has experience training marketing professionals in the Commercial Real Estate industry. You love working both independently and collaboratively to determine effective solutions for your clients. If these describe you, then you are who we’re looking for
What success looks like
You will directly supervise the marketing support team to include performance management, oversight, development, hiring, staffing, managing priorities
You will work with the team to ensure timeliness of property marketing and business development deliverables for internal and external clients
You will develop and write key sections for marketing strategy, market overview, team bios, website content, and company information
You will provide guidance and advice to the marketing team, client services staff and work with researchers and brokerage teams on pitch and proposal presentation materials
Liaise with our third-party PR firm to oversee external communications and promotions with the media through press releases, advertisements, social media, and other means.
You will be instrumental in the onboarding, training, and coordination of marketing professionals, helping increase the overall level of expertise throughout the group
You will assist in execution for high value custom property campaigns and detailed budget across multiple platforms, defining metrics and reporting
You have experience with project management and execution of marketing collateral and bring a knowledge of marketing campaigns and innovative solutions to your clients
You will collect competitive marketing information (styles, platforms, technologies competitors use) from various sources (samples of BOVs, pitches, websites, social media, open house venues/ideas, etc.) and continually look for, suggest, and implement new and improved/creative ways to help brokers offer the highest quality marketing materials and technologies to the industry.
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