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Analyst, Analytics

3 months ago

Detroit, United States Publiciscollective Full time

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands. Job Description At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands. Key Responsibilities: Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators. Determine campaign data and tracking requirements. Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, etc.). Planning and documenting execution plans with an eye towards the future, including best practices. Perform ongoing analysis using Excel, Tableau and other tools to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling, and market research). Being curiosity driven, and continually challenging the status quo, building towards automation and scalability. Demonstrates ability to self-explore data and tools with little dependency on manager. Qualifications 1+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations. Excellent written, oral communication and presentation skills. Strong analytical thinking with an abundance of intellectual curiosity & ad tech acumen. Experience with Campaign Manager, Search Ad 360, and website analytics tools (Adobe Analytics preferred, Google Analytics acceptable). Familiarity with third party research partners such as Kantar, Nielsen and comScore a plus. Intermediate data visualization skills (Tableau, PowerBI), Excel skills (building macros, formulas, pivot tables, vlookups) and PowerPoint. Understanding of the broader media ecosystem, especially online advertising media channels such as Search, Display Banners, Email, Contextual, and Social. Strong project management skills. Detail oriented, quick learner and able to balance multiple tasks. In-depth knowledge in multivariate testing and statistical analysis a plus. Knowledge of the Automotive OEM industry a plus. Additional Information Publicis Collective is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Company anticipates the application deadline for this job posting will be 09/20/2024. #J-18808-Ljbffr