Web Analytics

2 weeks ago

Redmond, United States Tata Consultancy Services Full time
Technical/Functional Skills

Marketing; Digital: Sales and Marketing Analytics;Digital : Web Analytics Tools; Web Analytics Domain; Business Program Management

Experience Required

6

Roles & Responsibilities

Digital marketing experience requiredexperiencewith Adobe Analytics, Web domain, Web Analytics domain.

Hands-on co-ordination and execution on Lifecyclemarketing programs, this includes involving in Strategy, data andanalysis.

Coordinate with various teams including design,content and other channels to drive insights and execution as per timelines.

Kick-off and drive strategic initiatives with crossfunctional teams and oversee business case prioritization, timelines, andexecution.

Provide best practice oversight and assist ininsights and reporting throughout the customer life cycle using reportingplatforms and improve processes across platforms.

Collaborate with other teams (agencies & data)to maximize available resources for client support and successfuloutcomes.

Track ongoing progress of projects and delivertimely updates to clients.

Communicate issues and technical roadblockseffectively.

Be knowledgeable on Digital Marketing bestpractices, technologies and trends.

Monitor internal testing results and industry bestpractices. Integrate learning to ensure optimal results, improveddeliverability, and compliance.

Work with engineering partners to manage any newdata requirements.

Strong business acumen across data, platform andtechnology as well as cross-channel.

Ability to multi-task and manage stakeholders withina dynamic business environment.

Extremely detail-oriented approach with stronganalytical skills.

Knowledge of technologies including Web CMS platforms, AdobeAnalytics, SQL, ADO, Excel, MSBI, Azure.

.Generic Managerial Skills

Digital : Adobe Analytics; Digital : Microsoft PowerBI; Microsoft Excel; Digital : Sales and Marketing Analytics

#LI-NS

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