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Sr Manager

1 month ago

Young America, United States The Ladders Full time
We are looking for a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know the SFDC integration part as well.

This is for LATAM region. This is for one of our premium clients and you can get a chance to work with the most brilliant and innovative teams from the comfort of your home office.

Responsibilities:

  • Great teamwork and ability to manage expectations from multiple groups.
  • Great consulting and Marketing Operations Strategy experience
  • Collaborative and hands-on best practices of Marketo and SFDC
  • Must have an excellent understanding of Lead Management, Lead Routing, Life-cycle Management
  • Must have strategic approach considering optimization and scalability in the technologies in the Marketing industry
  • Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
  • Must have experience with managing large sets of data. Maintaining good data health and quality
  • Maintain pulse of key performance metrics, dashboards, and flag leadership when action is required
  • Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
  • Assess ad hoc analytic project requests and determine the best approach and team members to support.
  • Advise marketing operations functions on data requirements necessary to perform the desired analysis
  • Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
Must Haves:
  • Must be able to work in a fast-paced environment matrixed organization
  • Program and project management skill is MUST
  • Great communication skills. Must have good command over written and verbal ENGLISH
  • 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
  • Must be self-motivated, passionate about Marketing Automation, and enjoys learning and growing
  • Team player
  • Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
  • Lead nurturing and lead scoring good to have