Marketing Manager-Acrisure Cyber Services

2 weeks ago

Boston, United States Acrisure LLC Full time

Marketing Manager: Acrisure Cyber Services

Location: Hybrid: 3 days per week on-site, 2 days remote in Boston, MA office

At Acrisure Cyber Services we protect and grow the businesses that our clients have worked so hard to build. We create total cyber resiliency for our clients through industry-leading Cybersecurity solutions, award-winning managed IT services and best-in-class Cyber insurance products.

Your primary goal is to drive strategies for brand/product awareness, client-events, partner with sales teams to build revenue-driven campaigns, improve lead quality, close the leads, and support sales efforts in your assigned area. You will do this for ACS as a whole in addition to our four sub-brands comprised of leading Managed Service Providers.

Here are some key responsibilities and tasks typically associated with the role:

Marketing Strategy: Develop and implement Specialty marketing strategies aligned with overall company objectives. Analyze local market trends, customer insights, and competitor activities to identify growth opportunities and target markets enabled by data-analytics and AI-driven audiences. Campaign Planning and Execution: Plan and coordinate marketing campaigns, including advertising, promotions, client events, and digital marketing initiatives. Coordinate with the central marketing team and local stakeholders to ensure consistent media buying, messaging and brand representation. Drive adoption of AI/Data – driven innovation strategies. Budgeting and Resource Allocation: Manage marketing budgets for ACS, ensuring efficient allocation of resources across various marketing channels and initiatives. Monitor campaign performance and optimize spend to achieve maximum return on investment (ROI). Brand Management: Maintain brand consistency and guidelines across all marketing activities. Monitor brand perception and reputation, taking proactive measures to protect and enhance brand equity. Identify opportunities to feature experts on the website and SEO product content. Write content for various Marketing campaigns and work closely in collaboration with the Awareness and Growth Marketing teams for the creatives/designs. Identify sales-enablement technology needs and collaborate within the Innovation team for solutions. Market Research and Analysis: Conduct market research, competitor analysis, and customer segmentation to identify target audiences and develop effective marketing strategies. Monitor and report on market trends, customer behavior, and competitor activities to inform decision-making. Relationship Building: Collaborate with cross-functional teams, including sales, central Marketing team, and operations, to align marketing efforts and support business objectives. Build and maintain relationships with key stakeholders, including local leadership, vendors, and industry influencers. Metrics and Reporting: Define key performance indicators (KPIs) for measuring the success of marketing initiatives. Regularly analyze and report on campaign performance, ROI, and other relevant metrics to senior management. Market Expansion and Growth: Identify opportunities to expand market presence and drive business growth. Work closely with sales teams to support lead generation, customer acquisition, and revenue targets. Compliance and Regulations: Stay updated on marketing regulations, data privacy laws, and industry standards. Ensure all marketing activities and materials comply with legal and ethical guidelines.

What This Person Will Bring

3+ years experience in lead generation and marketing for B2B SaaS, preferably with MSP/IT industry experience Specific focus or specialization in inbound marketing, demand, and lead generation strategies and tactics and ability to generate leads Experience in building and leading teams of external marketing, design and writing contractors Strong interpersonal skills for connecting and building relationships across the organization and within an industry Intermediate working knowledge of standard marketing tools such as HubSpot, Google Analytics, Google Ad Words and WordPress. Proficiency in Salesforce, Hubspot or similar CRM, as well as a good understanding of marketing automation systems, lead scoring and attribution Proficiency in paid search and social campaigns, retargeting, audience targeting, and look alike campaigns Organized, adaptable, able to prioritize, strong attention to detail Strong analytical and problem-solving skills Ability to multitask and prioritize effectively Ability to work well with all levels of staff and management and work at a fast pace Bachelor’s degree in Marketing or Communications Demonstrated history of job stability – We invest a lot in our employees. We are looking for candidates who want a career, not a short-term gig Accountability – You are reliable and take responsibility for the tasks assigned to you

Acrisure is committed to employing a diverse workforce. All applicants will be considered foremploymentwithout attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. California residents can learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy available at www.Acrisure.com/privacy/caapplicant.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.

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