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Paid Social Analyst

4 months ago

Boston, Massachusetts, United States Acrisure Innovation Full time

Paid Social Analyst – Acrisure Awareness and Growth Marketing Team
Boston, MA (Hybrid)

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a
science.


At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and
out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity,
a best-in-class Team must support us.

This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested
in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.

The Role:

As a paid social analyst, you will be responsible for developing and executing paid social campaigns to drive lead generation, brand awareness, and
revenue growth across platforms. This role requires a unique blend of analytical capabilities, creative thinking, and a solid understanding of paid social channels such as Meta and LinkedIn. You will play a pivotal role in driving our company's growth and success through effective paid media campaigns.


Responsibilities:

  • Implement and manage comprehensive paid social strategies across various campaign types and structures with a primary focus on Meta and LinkedIn to start.
  • Manage the day-to-day paid social campaign operations, including setting up campaigns, optimizing bids, writing ad copy, selecting landing pages and more.
  • Create a roadmap for continual innovative testing (A/B & multivariate) to drive growth and ongoing optimization efficiencies and achieve performance targets.
  • Conduct competitive analysis to identify gaps & opportunities and develop strategies to differentiate our brand and maximize campaign effectiveness.
  • Track, analyze, and report on key performance indicators (KPIs) and provide regular performance updates and recommendations.
  • Aggregate and distill data from multiple sources to draw actionable conclusions that can be measured and reported.
  • Support the testing and validation of new paid social platforms to further reach consumer and business-centric audiences.
  • Partner with creative resources to develop ad messaging and assets by utilizing data to inform the initial strategy and ongoing optimizations.

Skills and Qualifications:

  • Bachelor's degree.
  • 2+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
  • Proven experience (2+ years) in managing paid social campaigns with combined budgets exceeding $1 million annually at an agency or direct-to-consumer brand.
  • Strong analytical skills with the ability to analyze campaign data, derive insights, and implement optimization strategies.
  • Creative mindset with the ability to develop compelling ad copy that aligns with each product offering.
  • Proficient in leveraging analytics tools (e.g., Google Analytics, Tableau, Meta, LinkedIn, etc.) to track and measure campaign performance.
  • Strong understanding of audience segmentation and targeting strategies to drive relevant traffic and maximize conversions.
  • Experience with A/B & multivariate testing, conversion rate optimization, and landing page optimization to improve campaign performance.
  • Up-to-date knowledge of industry trends, emerging channels, and new advertising technologies in the paid media space.
  • Excellent communication skills and the ability to collaborate with cross-functional teams.
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
  • Though not a requirement, previous experience in highly regulated industries is a nice-to-have


We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children's Health at Helen DeVos Children's Hospital.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service
agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes
submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent Department.

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