Creative Director

4 days ago

Boston, Massachusetts, United States Acrisure Innovation Full time

Creative Director – Acrisure Awareness and Growth Marketing Team

Boston, MA (Hybrid- 3 days per week in office)

Why Choose Acrisure Innovation?

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.

At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries. .

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.

This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.

The Role:

As the Creative Director, you will lead our creative endeavors across multiple channels. The ideal candidate will possess a unique blend of strategic vision, exceptional leadership skills, and a proven track record in both agency and direct-to-consumer (D2C) environments. This role will be responsible for overseeing all aspects of creative development, from concept to execution, ensuring alignment with our brand vision and objectives.

Responsibilities:

  • Collaborate with external agencies and production partners to conceptualize and execute compelling video and photo shoots, including those featuring our brand ambassador.
  • Own, maintain, and continue to evolve our brand book, ensuring consistency and adherence to brand guidelines across all creative assets.
  • Lead and mentor a team of design and copy talent, fostering a collaborative and innovative work environment; eagerness to act as a player/coach when needed.
  • Oversee creative projects across various channels, including website, paid media, email marketing, and organic social, ensuring high-quality deliverables that resonate with the target audience.
  • Develop and execute insights-driven creative strategies that drive brand awareness, engagement, and conversion, while staying abreast of industry trends and best practices.
  • Partner closely with cross-functional teams, including Marketing, Product, and Sales, to align creative initiatives with business objectives and priorities.
  • Continuously evaluate and optimize creative processes and workflows to enhance efficiency and effectiveness.

Skills and Qualifications:

  • Bachelor's degree in design or a related field; advanced degree is a plus.
  • 12+ years of experience in a creative leadership role, with a strong emphasis on video and photo production, performance marketing ads, email marketing, consumer design, and brand management.
  • 6+ years of experience managing creative talent, managing multiple projects simultaneously in a fast-paced and high-growth agency or D2C environment.
  • Exceptional creativity and strategic thinking, with a keen eye for detail and aesthetics.
  • Adept storyteller across a broad range of media and experiences for consumer and business audiences.
  • Strong leadership and interpersonal skills, with the ability to inspire and motivate cross-functional teams and influence senior leadership on strategic direction.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
  • Proficiency in Adobe Creative Suite, Figma, and other relevant design tools.
  • Experience in creative direction for photo and video shoots.
  • Excellent communication and presentation skills, with the ability to articulate creative concepts and ideas effectively.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children's Health at Helen DeVos Children's Hospital.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent Department.

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