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Direct Marketing Specialist

4 months ago

Kansas City, United States Hallmark Full time
WHO WE ARE

Hallmark's Consumer Experience (CX) Marketing Technology & Operations Team runs point on direct marketing campaign operations and is also responsible for planning and oversight of the technology roadmap for systems used across Hallmark's Consumer Experience ecosystem - spanning Marketing, Creative, Data Insights & Analytics and Consumer Care functions.WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE

As a Direct Marketing Specialist, you will be responsible for the execution of Hallmark email, SMS, and direct mail marketing programs. This includes the set up and ownership of the campaign through the confirmation of deployment for email, SMS, and direct marketing communications. You will maintain a current understanding of email and SMS marketing best practices and apply them to our campaigns in collaboration with the Marketing team to optimize business revenue & engagement.

Responsibilities:

  • Building and coding email campaigns using HTML and Ampscript, database file/segment selection, and quality assurance of all outbound campaigns.
  • Building and coding SMS and MMS campaigns, database file/segment selection, and quality assurance of all outbound campaigns.
  • Perform day-to-day email and SMS marketing activities including, but not limited to, campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, and dynamic content-driven campaigns.
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of campaign execution, as required.
  • Stay abreast of and recommend email and SMS marketing best practices with coding, design, and testing of email campaigns.
  • Output marketing database file segmentations and lists, write data file set-up and output instructions when needed for vendors, and manage respective projects with vendors for direct mail, email, and SMS. Basic querying knowledge is recommended and will be used.
  • Communicate with internal team members to partner to effectively execute campaigns.
BASIC QUALIFICATIONS

The following is required to be considered for this role:
  • Bachelor's degree or 4 years' professional experience
  • Experience with email tools (such as SalesForce Marketing Cloud, Cordial, Epsilon, Cheetah Mail, SilverPop, etc.)
  • Knowledge of HTML/CSS
  • Experience troubleshooting coding problems
  • Experience with Microsoft Excel
  • Experience with database concepts and segmentation
PREFERRED QUALIFICATIONS

Your resume application will stand out if you have:
  • Bachelor's degree in marketing or related field
  • At least 2 years of hands-on experience with email platforms
  • Basic to intermediate knowledge of SQL
  • Experience coding, developing, and setting up complex email and SMS campaigns with dynamic content and enhanced features within email platforms
  • Experience in email coding best practices / optimization across multiple email clients
  • Experience working with CRM targeting tools and / or CDP platforms
  • Ability to write database queries
  • Agency experience preferred
  • Ability and desire to learn quickly
  • Ability to multi-task and prioritize a high volume of projects and tasks at one time
  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team
  • Strong organizational skills and exemplary attention to detail
  • Passionate about the digital landscape with desire for continuous learning, development, and advancement
  • Proactive, inquiring, and investigative mind
ADDITIONAL DETAILS
  • This position is hybrid, working onsite headquarters in Kansas City, MO once a week and as needed for events and meetings.


Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team We can only change and grow when we intentionally include new perspectives-like yours.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)