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Marketing Communications Specialist

2 months ago

Kansas City, Missouri, United States Abbott Full time
About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

Our 114,000 colleagues serve people in more than 160 countries.

The Opportunity

The Channel Marketing and Communications Specialist position plays a critical role in managing internal and external marketing communications, US-based events/tradeshows, marketing analytics/metrics, and general support of key marketing programs and initiatives across employer, reseller, and clinic channels.

This role involves coordinating all aspects of event planning, from booth design and setup to staff training and post-event analysis.

The specialist will also support business-to-business (B2B) communications, developing and disseminating materials that enhance business relationships and facilitate effective communication channels with clients and partners.

Additionally, the role will facilitate the ongoing capture and internal communication of marketing metrics.

Key Responsibilities
  1. Manage all US-based events and tradeshows.
  2. Support marketing communications to existing workplace customers.
  3. Support internal communications related to marketing activities such as launches, key initiatives, etc.
  4. Update and maintain internal facing SharePoint site.
  5. Facilitate the capture and communication of marketing metrics gathered across multiple tactics and platforms.
Requirements
  • Bachelor's degree or equivalent work experience.
  • 3+ years of experience in a business role.
  • Excellent written and verbal communication skills.
  • Demonstrated experience managing complex projects that require attention to detail.
  • Demonstrated ability to prioritize and multitask when needed.
About the Role

This is a unique opportunity to join a global healthcare leader and contribute to the success of our marketing efforts.

As a Channel Marketing and Communications Specialist, you will have the chance to work with a talented team and develop your skills in marketing communications, event planning, and project management.

Abbott is an Equal Opportunity Employer, committed to employee diversity.