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Paid Media Manager

3 months ago

Centreville, United States CARFAX Full time
Description

Join our Winning Team as a Paid Media Manager

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We're more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2024

Are you passionate about paid media and connecting businesses with millions of customers? Do you get excited over strategizing new initiatives, analyzing data and developing campaigns that will better target customer needs? Have you supported enterprise level campaigns across paid search, paid social, display and video? Then the Paid Media Manager role here at CARFAX might be just for you. This role will join a growing team of paid media experts who are tasked with reaching millions of customers for Team CARFAX. This role will be based in our Centreville, VA location and report to the Senior Manager - Paid Media.

What you'll be doing:
  • Strategize, develop, manage, and optimize large scale campaigns across all sections of the marketing funnel and multiple paid media channels.
  • Showcase an understanding of the paid media program holistically and adapt campaign tactics in real time as goals and market conditions change.
  • Act as a self-starting strategic thought leader on new and innovative ways to reach our consumers.
  • Support the business as an analytical thinker with an advanced, data driven approach to paid media.
  • Combine performance metrics with analytics data to monitor campaign goals and develop media plans that align to the strategic goals of CARFAX.
  • Foster strong partnerships with our paid media vendors to stay on top of the latest trends and keep campaigns cutting edge.
  • Plan and develop scroll stopping creative that is eye-catching across platforms.
What we're looking for:
  • Minimum 5+ years' hands-on paid media campaign management.
  • Minimum 3 years managing budgets in at least one of these platforms: Google Ads, Facebook Ads Manager, Bing Ads, and/or DV360.
  • Strong analytical and critical thinking skills and proven ability to leverage data to make intelligent, actionable business decisions.
  • Ability to communicate results, insights and recommendations to key stakeholders and senior leadership.
  • Actively involved in collaborating with paid media and cross-functional teams, exchanging insights, and adapting channels based on findings.
  • The ability to independently develop ideas and strategies that lead to success and the growth of marketing channels.
  • Self-motivated and comfortable working independently with minimal supervision.
  • High level of attention to detail with a test and learn approach to performance improvement.
  • Deep understanding of the latest trends, challenges and capabilities in the paid media industry.
  • Management experience with CRMs or CDPs, proper handling and activation of 1st party data.
  • Experience with direct buying display & retargeting through Google DV360, Google Campaign Manager and other DSPs.
  • Experience in data visualization and reporting in platforms such as: Tableau, Looker Studio, PowerBI.
  • Google Analytics, Adobe Analytics, and Google Tag Manager experience.
What's in it for you:
  • Competitive compensation, benefits and generous time-off policies
  • 4-Day summer work weeks and a winter holiday break
  • 401(k) / DCPP matching
  • Annual bonus program
  • Casual, dog-friendly, and innovative office spaces
Don't just take our word for it:
  • 10X Virginia Business Best Places to Work
  • 9X Washingtonian Great Places to Work
  • 9X Washington Post Top Workplace
  • St. Louis Post-Dispatch Best Places to Work


About CARFAX

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world's largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell - Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.