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Email Senior Specialist

4 months ago

Dallas, United States Santander Full time

Email Senior Specialist

Country: United States of America

USA Job Function Description:

The Email Sr. Specialist executes on new marketing opportunities and the best tactics to support a business need. S/he can develop and implement email marketing strategies aligned with overall business goals.

Essential Functions:

  • Manages Email and SMS, single or multi-touch experiences.
  • Adheres to strict process controls and ensure compliance of industry regulations.
  • Work closely with content/design teams and provide direction on design and HTML email templates, including updating existing templates and creation of new templates
  • Adheres to brand guidelines and ensures cohesive messaging
  • Manages email campaigns, list/audience creation, testing and deployment
  • Monitor and analyze campaign performance
  • Generate performance reports
  • Works with internal business owners to ensure timely and accurate email deployment
  • Manages vendor relationships and keeps current on updates, issues and best practices
  • Optimizes future campaigns based on measurements of past successes and weak areas
  • Identifies and executes cross-portfolio marketing opportunities
  • Manages and maintains the email marketing calendar for multiple brands
  • Understands Adobe Creative Suite tools used for email design and html coding
  • Follows all project management processes including using an online project management tool
Education:
  • Bachelor's Degree: Marketing, Public Relations, Communications, Business Administration or equivalent field
  • or equivalent work experience
Work Experience:
  • 3-5 years email marketing or communications
  • Financial Services industry experience preferred
  • Proficiency in Oracle Responsys, Oracle CX tools a plus
Skills and Abilities:
  • Strong written abilities.
  • Familiarity with domain creation and IP warmup processes
  • Ability to work independently with a high level of critical thinking skills
  • Candidate must be able to think strategically but be willing and able to roll up sleeves to help implement the programs and measure results
  • Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others
  • Ability to identify, analyze and solve complex problems
  • Ability to interpret and analyze an array of data in a variety of forms and leverage it for marketing purposes
  • Strong time management skills
  • Critical thinking and problem-solving skills with the ability to understand complex projects.
  • Exceptional interpersonal, written and verbal communications skills
  • Superior organizational and time management skills with an impeccable attention to detail
Competencies:
  • Change Orientation - Flexibility:
    • Proficient - Applying and Executing
      • Adapts quickly to change and makes suggestions for increasing the effectiveness of change
      • Appropriately shifts attention and refocuses on new goals because of changes in priorities or competing work demands
  • Change Orientation - Innovation:
    • Proficient - Applying and Executing
      • Initiates creation or modification of procedures, policies, systems or structures to more effectively meet customer needs and requirements
  • Collaboration - Relationship Management:
    • Proficient - Applying and Executing
      • Knows who to reach out to inside and outside of one's team to get work done
      • Takes action to enhance working relationships needed to achieve seamless workflow
  • Collaboration - Teamwork:
    • Proficient - Applying and Executing
      • Creates a good working environment in the team; works towards shared goals contributing ideas and accepting change
      • Aids and coaches less experienced team members
  • Customer Focus - Customer Understanding:
    • Proficient - Applying and Executing
      • Probes in-depth to understand the customer's business needs
      • Explores and understands the customer's alternatives and decision criteria
  • Influence - Two-way communication:
    • Proficient - Applying and Executing
      • Communicates in a timely and straightforward manner
      • Probes for additional information, clarifies assumptions and confirms agreed-upon actions
      • Keeps everyone involved informed about progress and issues
  • Problem Solving - Resourcefulness:
    • Proficient - Applying and Executing
      • Builds and maintains one's network of contacts and resources and knows who to involve in problem resolution
  • Risk Business Acumen - Product Knowledge:
    • Proficient - Applying and Executing
      • Understands the relevant products and services and the markets in which they are sold and their risk return to the organization
      • Can identify and speak to major operational issues across the organization


Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range

Minimum:

$65,250.00 USD

Maximum:

$97,500.00 USD