Director of Marketing

2 weeks ago

Overland Park, United States Lewer Agency Inc Full time

Position: Director, Marketing

Classification: Exempt, Full-time

Reports To: Senior Vice President

Direct Reports: Digital Media Developer, Junior Marketing Graphics Specialist

JOB DESCRIPTION

Summary/objective

The Director of Marketing will lead and direct the company's marketing initiatives and brand management for all divisions. Responsible for day-to-day activities. Collaborate with all levels within the organization and its strategic partners to ensure marketing initiatives support the organization's goals and objectives.

Competencies

•Excellent written and verbal communication

•Strong organizational skills and attention to detail

•Ability to prioritize work and meet deadlines

•Strong problem-solving skills

•Flexibility to work well independently and with others

•Committed to maintaining confidentiality in a professional manner

Leadership

•Strategize on department tasks, methods of accomplishment, and delegation

•Develop, lead, and coach a strong Marketing team to meet organizational goals

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

•Plan and develop new marketing communications and sales plan initiatives to support business development

•Track, forecast, and report on multiple projects simultaneously

•Provide budget and timeline estimates during project inception

•Manage labor across projects

•Develop and implement effective Social Media strategy for business divisions

•Analyze, evaluate and recommend use of outsourcing for selected marketing projects

•Update existing and create new print and digital products based on evolving brand standards

•Work with management to request and approve expenses for all digital and print resources

•Manage vendor relationships and order marketing focused print collateral

•Coordinate with printing companies

•Update existing website content, and create new pages

•Develop mockups from concept meetings for approval or edits

•Utilize Salesforce Pardot and Mailchimp to maintain lists and execute email campaigns

•Perform day to day social media and marketing tasks as necessary, including document manipulation, PDF work, brochures, mailers, social media account management

•Coordinate and edit blog content

•Liaison with Legal prior to any publication

Physical Demands

•Must be able to remain in a stationary position 50% of the time.

•Must be able to occasionally move about inside the office to access file cabinets, office machinery, etc.

•Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

•Must be able to lift to 50 lbs.

Travel Required

•None

Required Education and Experience

•Bachelor's degree in Marketing, Communication, English or Business-related degree

•5-10 years marketing and leadership experience

Preferred Education and Experience

•Experience in Marketing management in healthcare or insurance industries

Additional Eligibility Requirements

•Prior knowledge working with web design and social media

•Advanced user skills with Microsoft Word, Excel, Outlook, PowerPoint, Adobe Photoshop, InDesign, Illustrator, Canva, and MS Publisher, Adobe Acrobat

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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