Senior Marketing Specialist

3 weeks ago

Warrendale, United States Fullsight Full time

JOB SUMMARYWe are seeking a Senior Marketing Specialist to support the growth of PRI programs according to their unique needs. This role will collaborate with program teams to deliver best in class results that generate actional leads and positions PRI as a thought leader in the marketplace. The Senior Marketing Specialist will be responsible for understanding program goals and utilizing this knowledge to develop and implement marketing plans, campaigns, and tactics. This position is also responsible for defining marketing projects for implementation by staff and agencies, establishing appropriate metrics and analyzing overall results of marketing strategies, and interface with PRI program teams.ESSENTIAL FUNCTIONSAttain deep and meaningful understanding of PRI's strategic plan, industry/sector-specific dynamics, program portfolio plans, customer data, market surveys, customer activity trends, and independent observations to develop and implement marketing communication tactics to support PRI programsDrive collaboration and development of high-impact marketing plans and programs for new product development/go-to-market as well as existing activities by pro-actively developing strong business relationships and becoming embedded in program teams.Actively manage status of ongoing marketing projects and elevate potential issues/roadblocks to appropriate levels for proper and timely mitigation.Work closely with the marketing team and the assigned program teams on administration/execution of assigned activities.Collaborate with Content Specialist to align program goals in the development of engaging and compelling content needed to generate a content marketing engine that supports customer, member and prospect needs feeding the integrated communications plans.MINIMUM REQUIREMENTSBachelor's degree in Marketing, Communications or Business or related field and/or professional qualification(s)4-5 years of experience implementing integrated marketing communications strategies and programs, requiredFirm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing, requiredWorking knowledge of Microsoft Office Suite of products is requiredExperience in B2B/B2C/professional services, desiredExcellent oral and written communication skills, requiredStrong process orientation, organizational and planning skills, requiredAttention to detail and accuracy skills, requiredAbility to handle multiple projects simultaneously, requiredAbility to adapt to continuously changing deadlines and priorities, desiredAbility to contribute to team and self-guided projects and activities, desiredExperience in additional marketing and sales related software, desired (Marketo, CRM/Salesforce/ACT, etc.)Experience in content based marketing and messaging development and execution inclusive of SEO, SEM, digital and social media marketing methods, a plusExcellent writing, editing, presentation, communication, and visual intelligence skillsMust have strong organizational and project management skills, as well as attention to detailAbility to run analysis and campaign performance using a variety of tools including Adobe Analytics or Google AnalyticsExperience developing and writing content including ad and marketing copy such as brochures, bulletins, newsletter articles, letters, and flyers a plusSUCCESS FACTORS:Proactive, self-starter, self-manager, tenacious about finding solutions to problemsAbility to listen to the challenges of clients and coworkers and become part of the solutionCapable of bringing enthusiasm, curiosity, and energy to the office every dayA commitment to pride in your work quality and the pursuit of self and work/career excellenceFamiliarity with digital best-practices and adopter of new technologiesProcess-oriented, transparent, and collaborative team player and project managerAbility to listen to the challenges of stakeholders and coworkers to become part of the solutionWORKING CONDITIONS AND PHYSICAL REQUIREMENTSAbility to travel 10% of the timeAbility to work for long periods at a computer/deskStandard office environmentABOUT THE ORGANIZATIONFullsight is an integrated brand of our three primary affiliate companies - SAE Industry Technologies Consortia, SAE International and Performance Review Institute - and their subsidiaries. As a collective, Fullsight enables a robust resource of innovative programs, products and services for industries, their engineers, and technical experts to work together on traditional and emergent.SAE IndustryTechnologies Consortia® (SAE ITC)enables organizations to define and pilot best practices. SAE ITC industry stakeholders are able to work together to effectively solve common problems, achieve mutual benefit for industry, and create business value.The Performance Review Institute® (PRI)is the world leader in facilitating collaborative supply chain oversight programs, quality management systems approvals, and professional development in industries where safety and quality are shared values.SAE International® (SAEI)is a global organization serving the mobility sector, predominantly in the aerospace, automotive and commercial-vehicle industries, fostering innovation, and enabling engineering professionals. Since 1905, SAE has harnessed the collective wisdom of engineers around the world to create industry-enabling standards. Likewise, SAE members have advanced their knowledge and understanding of mobility engineering through our information resources, professional development, and networking.#PRIEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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