Shopper Insights Manager

2 months ago

Frisco, United States Keurig Dr Pepper Inc. Full time

**Shopper Insights Manager**

CAROUSEL_PARAGRAPH

* Frisco, Texas

* Marketing

* Full-Time

* 43721

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**Job Overview**

The **Manager, Shopper Insights** is responsible for infusing the voice of the shopper and understanding of the omni path to purchase to help drive shopper centric strategies, executions and experiences in service of KDP brands and categories. This includes conducting and or leveraging the appropriate research (e.g. primary/custom, secondary), and data to develop a deep understanding of shopper attitudes, motivations and behaviors when considering or buying KDP categories and products. The ideal candidate should have some experience in the principles of research design/execution, use and application of syndicated data and analytics, knowledge of the FMCG omni marketplace, and be comfortable presenting and discussing research with internal and external audiences. Additional critical skills for this role include distilling insights and data into a compelling story to drive action, the ability to build credibility in the interpretation and application of research to business issues, and be highly skilled at collaborating with cross functional partners to utilize insights to influence strategy, retail selling stories, and support of other commercial needs.

**Essential Functions:**

* Drive the utilization of shopper insights to influence strategy development and execution with commercial partners e.g. sales, category management, channel strategy, commercialization, shopper marketing, revenue growth management

* Consult with key partners to understand business needs in order to recommend and design the appropriate research or data analysis to address the business situation or question and yield actionable insights

* Effectively present findings and recommendations in a manner that demonstrates subject matter expertise and understanding of shoppers/shopping process and KDP business and operational complexities

* Represent the voice of the shopper in an influential manner to help provide thought leadership with both internal and external (retail partners) audiences

* Contribute to the development of KDP Shopper Insight team and capability by helping to develop and share best practices, identify opportunities for standardization, stay abreast of industry and retail trends, new research methods and application, etc.

* Day-to-day job responsibilities will include: cross-functional partnership and project management, custom primary and secondary research, analysis of syndicated data in support of strategic business objectives, socialization of research, cross-category and cross-channel engagement

#IND1

**Requirements**

* BA/BS in a related field (Business, Marketing, Economics, Psychology, Sociology). MBA in Marketing or Marketing Research a plus.

* Minimum 5 years of shopper/consumer marketing research or marketing (client/manufacturer side preferred, but not required).

* Minimum 3 years of experience in consumer package goods (CPG).

* Proficient in Windows-based software applications including Word, Excel, and PowerPoint. Experience/proficiency with syndicated and panel data (Nielsen, IRI, Numerator etc.). Experience with data analytics and visualization software (Tableau, SPSS, SAS, etc.) is a plus.

* FMCG/CPG Industry experience strongly desired

* Ability to design, manage, analyze, and communicate primary market research related to a specific business question.

* Experience designing and or management, and application with the following types of research: quantitative and qualitative research, virtual shopping research, optimization/conjoint analysis, path-to-purchase, mobile surveys, ethnographies, positioning, segmentation, packaging, consumer tracking, and shelf testing.

* High attention to detail with strong ability to multi-task.

* Solutions orientation is a must

* Up to 20% travel required.

**Company Overview**

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Motts and The Original Donut Shop. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

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