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Associate Omnichannel Marketing Manager

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Associate Manager, Omnichannel Marketing – East Grocery The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs.

In order to meet this changing landscape, KDP has created a hybrid team of talent that integrates the eCommerce skills needed to succeed online with engaging Shopper Marketing leading the strategic communication approach and in-store activation as one Omnichannel structure with which to speak to retail and the shopper. As the new KDP Associate Manager of Omnichannel Sales & Marketing for Meijer and Hy-Vee, you will be working with the Director Omnichannel on the integration of Digital Marketing and traditional Shopper Marketing for the Keurig Dr Pepper portfolio at Meijer and Hy-Vee. You will support in-store conversion and online sales, and partner with the national retail sales (NRS) team to achieve growth targets using all path-to-purchase conversion drivers (digitally and in-store) for joint business success.

Along with the growth of grocery pickup models and online sales, in-store activation remains a crucial point in the path-to-purchase so you will lead the development of attention-grabbing in-store events, merchandising including point-of-sale materials (e.g., shelf-talkers, shippers, display POS) and innovative ideas, collaborating with Ahold and Shoprite to intercept and impact buying behaviors. You and your manager will be an Omnichannel center of excellence for KDP’s ongoing ecommerce and shopper transformation at Meijer and Hy-Vee.

To achieve your objectives, you must utilize strategic thinking to create joint business plans, influence internal stakeholders, and solve increasingly complex customer challenges with regards to the evolving shopper landscape.

You will be able to utilize your knowledge of ecommerce, grocery pickup models and in-store shopper influence points to drive a cohesive and seamless shopping experience for Ahold and Shoprite shoppers. There is high collaboration required for this integrated role so you will also work closely with other Commercial and eCommerce functions (e.g., Data Science, Digital Shelf, Media, Shopper Insights, Revenue Growth Management) as well as our retail partners to bring compelling guidance around maximizing traffic, conversion and growth across KDP’s categories. RESPONSIBILITIES: Be the internal and external face of Keurig Dr Pepper’s (KDP) Omnichannel team for non-carbonated business at one of the country’s most critical and fastest growing Omnichannel retailers, Meijer and Hy-Vee. Build and execute fully comprehensive OMNI marketing programs (in-store and online) to drive conversion and deliver annual operating plan Leverage the Ahold and Shoprite digital shelf to drive conversion by optimizing digital shelf content for search engine optimization and Ahold and Shoprite digital shelf processes Create and execute campaigns within Ahold and Shoprite Retail Media Networks including briefing, analyzed proposed plans to ensure it meets brief objective, analyzing campaign performance, and unlocking value added opportunities to drive conversion of KDP products at Meijer and Hy-Vee. Utilize strong communication with all stakeholders regarding customer, channel and industry insights and competitive trends Proactively share best practices and eCommerce learnings with peers and broader commercial team Develop collaborative partnerships externally with key customer stakeholders. Leverage internal cross-functional partners such as shopper insights, category management, sales, marketing, supply chain and RTM ecommerce operations team to achieve AOP goals. Collaborate with Merchandising, KDP’s agency of record and Ahold and Shoprite to create unique and eye-catching in-store creative, POS and retailtainment opportunities Operate as a member of the KDP Ahold and Shoprite team, influencing with Omnichannel thinking through annual planning, investment allocation and growth targets

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