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Senior Director of Digital Media

4 months ago

King of Prussia, United States Qlik Full time
Description

What makes us Qlik?

A Gartner® Magic Quadrant™ Leader for 13 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The Senior Director of Digital Media Role

Reporting to the VP of Brand & Digital you will oversee our paid marketing strategy and activation efforts that drive growth across Qlik's programs, products, and solutions. The Paid Media team is focused on driving revenue and ROI across brand awareness, acquisition, cross-sell/upsell, and net new expansion. You will manage a team of media analysts and managers plus a dedicated agency across paid digital channels, including SEM, social, content syndication, display, and video. You will partner across the Marketing organization (Brand, Demand Programs, Field Marketing, Web, PR & Comms) and cross-functionally (Sales, Product Marketing and Finance) to build and execute go-to-market paid strategies.

This role is critical in driving high-quality traffic and leads in support of revenue and pipeline. You will get to define and own the Qlik paid media strategy across outcomes, channels, and geographies. You will create the framework for how success will be defined, measured, and optimized going forward.

What makes this role interesting?

  • Allocate and measure ROI against the digital media budget globally.
  • Manage a global hybrid in-house and agency team.
  • Translate Qlik's business and marketing goals into a full funnel paid marketing strategy and media plan across channels, including SEM, social, content syndication, display, premium publishers, and video.
  • Leverage deep expertise in paid media to drive marketing and company-level strategies and executive decision-making.
  • Oversee budget planning and forecasting, including establishing KPIs and targets in partnership with Marketing Operations, providing regular insights on performance to exceed goals.
  • Work closely with our finance and data teams to define key metrics and measure appropriate impact.
Here's how you'll be making an impact:
  • Collaborate with agency and internal teams to measure results and make quarterly recommendations on optimizing the digital media strategy, updating targeting criteria, and adjusting the media mix.
  • Lead cross-functional alignment around paid media strategies and priorities across Marketing, Sales, and Product Marketing.
  • Explore and implement new media channels or methodologies to capitalize on a rapidly evolving data landscape.
  • Partner with brand, programs, and agency teams to build and execute brand and demand integrated marketing campaigns that drive quality leads, extend reach, and deliver long-term business impact
We're looking for a teammate with:
  • Bachelor's degree or more in marketing or a related discipline
  • 15+ years of Marketing and Media experience and 5+ years in a Marketing leadership role
  • Demonstrated thought leadership in digital marketing, with experience communicating and collaborating with executive stakeholders.
  • Excellence in leading both brand and performance marketing paid media programs.
  • Exceptional quantitative and problem-solving skills. Ability to dig into data and mastery around digital KPIs
  • Excellent communication skills, both written and verbal
  • Robust experience leading internal and agency teams to create and deploy high ROI campaigns.
  • Experience leading and developing successful teams with cross-functional influence.
  • Demonstrated interest in technology, digital media, and AI
The location for this role is:

USA- King of Prussia, PA

USA-New York, NY

USA- Remote CA

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities

More about Qlik and who we are:

Find out more about life at Qlik on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

What else do we offer?
  • Genuine career progression pathways and mentoring programs
  • Culture of innovation, technology, collaboration, and openness
  • Flexible, diverse, and international work environment


Giving back is a huge part of our culture. Alongside an extra "change the world" day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

The anticipated base salary range for this role is $ 193,710.00 USD MIN - 250,000.00 MAX per year. This position is eligible for a bonus of 25% under the Company's corporate bonus plan.] Final compensation offered by Qlik will be based on factors such as the candidate's location, job-related skills, education, experience, and other business and organizational needs. Qlik offers a comprehensive benefits package.

Qlik is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a workplace that is diverse, equitable and inclusive.

Qualified applicants will receive consideration for employment without regard to actual or perceived: race, color, religion, sex, sexual orientation, gender identity, pregnancy and related medical conditions, genetic information, national origin, age, marital status, protected veteran status, disability status or any other characteristic protected by applicable law. For United States applicants and employees, go to the US Department of Labor's website to review the Equal Employment Opportunity Posters, including the "Know Your Rights" and "Pay Transparency Nondiscrimination" posters.

If you need assistance applying for a role due to a disability, please submit your request via [email protected]. Any information you provide will be treated according to Qlik's Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.